.. , Enterprise Mobility MS Project – Architecture, Capacity Planning, Administration, Deployment, Application Development and Collaboration Knowledge of AI, AR .. We are looking for a Senior Manager, Technology to help build new products for Technology based Learning that meet and exceeds the expectations of our .. read more
Key Responsibilities –
Functional Responsibilities for Ecommerce Exclusive Mobiles:
▪ Prepare holistic marketing plan for ecommerce exclusive products.
▪ Identify potential target segments and define in terms of audience available on platform.
▪ Define product positioning, key selling points and communication strategy basis the market competitiveness and data insight.
▪ Chart out effective out of the box Digital, Media, PR and Creative plans in sync with platform external marketing team and Central marketing teams (Planning, digital, Media, PR).
▪ Bring ideas and innovations to create clutter breaking campaigns.
▪ Develop and design all ecommerce marketing artwork and messaging work in co-ordination with central marketing teams, Head Office, and ecommerce platform.
▪ Source and share marketing insights and trends that will improve the quality of work.
▪ Ensure brand, messaging, style, and tone consistency is always maintained across the ecommerce platforms.
▪ Execute and monitor campaign performance and suggestion on improvements.
▪ Prepare campaign ad hoc reports and post campaign evaluation analysis.
Functional Responsibilities for Non-Exclusive Mobiles:
▪ Represent and lead ecommerce external marketing in the project.
▪ Closely work with Central Marketing Planning, Digital, Media, PR and Creative team to bridge their strategy with ecommerce platform external marketing strategy.
▪ Ensure delivering innovative integrations and ideas from platform marketing.
▪ Proactively plan and share ecommerce content requirements to central marketing teams.
▪ Prepare campaign ad hoc reports and post campaign evaluation analysis.
Functional Responsibilities for Creative Work:
▪ Estimate creative and content requirements for the project.
▪ Briefing to in house design team or external agencies to get the quality work done.
▪ Ensure brand guideline adherence and approval on content from central marketing teams.
▪ Deliver creative to ecommerce platform with strict adherence to given timeline.
▪ Type of content: static banners, social post, dynamic creative, video making & edits, landing pages for Amazon/Flipkart.
Requirements -
▪ Minimum 2 years of experience in Integrated marketing planning having ecommerce marketing knowledge.
▪ Must have proven record for product launch go to market strategies and establishing brands
▪ Creative thinking and passionate for creating content.
▪ Strong interpersonal skills, comfortable in working with a multi-stakeholder cross functional team environment.
▪ Well-organised, able to meet multiple project timeline and demonstrate attention to details.
▪ Able to work independently, solve problems, take initiative, “self-starter” and use good judgment.
▪ Good command over English and presentation skills to lead/influence discussions.