B2B Enterprise Marketing Lead

Job Purpose The role will lead the marketing efforts in conjunction with the business teams to contribute towards positioning ISB Executive Education as a sought-after brand for Government bodies, PSUs and Enterprises. Job Outline a marketing strategy aligned with brand goals and enterprise and government business goals. content to sustain and grow ISB’s thought leadership in the domain. segment and product, and account-based marketing campaigns across digital and offline media, execute and monitor them closely for agreed measurable outcomes. a results-driven, multi-platform, multi-channel communications plan in line with the ISB Executive Education brand. closely with BD teams to move prospective clients through the funnel to closure. events and participate in external contextual events with diligence aligned with the brand philosophy. and adhere to a standardised process checklist to ensure consistency and timelines in a high-volume, high-intensity work environment. and track the effectiveness of campaigns, events, thought-leadership initiatives, and course-correct as required. with other teams and departments within ISB-EE, ISB, and external vendors to create and/or customise communications and marketing activities. with internal school resources and vendors to plan and schedule activities while managing the logistics end-to-end. Knowledge / Education degree in marketing/ strategy from tier I/ II B school degree in communications is a plus high performer in academics and/ or professional experience is a significant advantage Specific Skills experience in crafting innovative campaigns and executing them with continual optimisation knowledge of content development in various formats. knowledge of business communication for B2B segments. verbal & written communication skills level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously. interpersonal skills and adept at building relationships with different stakeholders. to be agile, goal-oriented, and outcome-driven in a dynamic, high-paced environment Desirable Experience 10 -12 years of experience in B2B marketing or related areas experience in marketing and communications, preferably in the Education or EdTech sector experience in B2B sales or marketing roles Job Interface/Relationships: BD, Programme management Other departments in ISB, incl. Marketing, External Relations, ISB Studios, Alumni Relations, Career Advancement Services Faculty agencies forums like CII, NASSCOM Any Other Significant Input This role demands high-volume, time-bound marketing operations to be carried out with 100% accuracy.