Digital Marketing Executive

  • Gurugram
  • Zupee

Responsibilities: • Conceptualizing and executing of CPM/CPC/CPI/ROAS campaigns • Campaign execution and optimization across Google Search, YouTube, UAC, ASA, GDN, DSP and Facebook Ads • Extensively reporting, analysing and optimizing performance campaigns for target KPI • Media Buying via Direct partnership with Affiliate & Publisher • Deep understanding of mobile marketing, attribution tools Like Adjust/Appsflyer/Branch • Should have some understanding of analytics tools like GA, Tableau, PowerBI, Adobe

Qualifications: • Degree in B.Tech / BBA/ MBA • 1+ Years of experience in relevant field • Google AdWords, Facebook, DV360 • Hands on Experience of working with leading DSP Platforms • Affiliate and Direct publishers • Mobile and web attribution