Marketing Manager - Digital Transformation (Global)

Job Description - Marketing Manager - Digital Transformation (Global)

Experience : 15+ Years

Location : Hyderabad (onsite)

Type : Fulltime

Experience in B2B marketing, preferably within the technology or professional services industry.

SID Global is seeking a seasoned and strategic Marketing Manager to spearhead our global marketing efforts. In this pivotal role, you will be responsible for crafting and executing a comprehensive marketing plan that strengthens our brand identity, generates qualified leads across all regions, and drives market share growth in India, the MEA, USA, and ASEAN.

Responsibilities:

• Develop a data-driven global marketing strategy aligned with SID Global's overall business objectives, focusing on brand building, lead generation, and professional services and product marketing .
• Conduct in-depth market research for each region (India, Middle East, US, ASEAN) to identify target audiences, understand industry trends, and develop buyer personas.
• Lead the development and execution of a cohesive global brand strategy that resonates with regional audiences, considering cultural nuances and potentially involving 3rd party service providers for specific regional marketing initiatives.
• Create compelling content (website copy, blog posts, case studies, etc.) that showcases SID Global's expertise, highlights our professional services and product offerings , and drives qualified leads (MQLs) across all regions.
• Manage and oversee the development and execution of multi-channel marketing campaigns (digital, social media, PR) across all regions, in collaboration with a global marketing agency and potentially utilizing vendor MDF funds for specific campaigns.
• Measure the effectiveness of marketing campaigns (brand awareness, lead generation) through robust analytics and reporting, and make adjustments as needed to optimize MQLs leading to sales pipeline generation .
• Collaborate with internal subject matter experts to develop thought leadership content (white papers, industry reports, etc.) that establishes SID Global as a thought leader and authority within the digital transformation space.
• Spearhead the execution of both mass lead generation campaigns and targeted Account-Based Marketing (ABM) initiatives to reach a wider audience and high-value accounts, respectively.
• Manage a thin internal marketing team and collaborate effectively with the marketing agency and potentially other 3rd party service providers to ensure seamless campaign execution.
• Stay up-to-date on the latest digital marketing trends and technologies, and recommend their implementation to optimize campaigns for brand building, lead generation, and conversion of MQLs to sales pipeline .
• Develop and manage the marketing budget effectively, including potential allocations for vendor MDF funds and event execution .
• Plan and conduct events to showcase SID Global's expertise and generate leads.

Qualifications:

• Minimum 15 years of experience in B2B marketing, preferably within the technology or professional services industry.
• Proven track record of developing and executing successful global marketing campaigns that build brand awareness and generate qualified leads (MQLs).
• Strong understanding of digital marketing channels (SEO, SEM, social media, content marketing, etc.) and their application for regional marketing.
• Extensive experience working with and managing external marketing agencies and potentially other 3rd party service providers .
• Excellent analytical and problem-solving skills, with a data-driven approach to marketing.
• Strong communication, collaboration, and interpersonal skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Fluency in English; additional language skills a plus.

Bonus Points:

• Experience in the digital transformation space.
• Knowledge of marketing automation tools and platforms.
• Strong project management skills.