B2B Enterprise Marketing Lead

Job Purpose

The role will lead the marketing efforts in conjunction with the business teams to contribute towards positioning ISB Executive Education as a sought-after brand for Government bodies, PSUs and Enterprises.

Job Outline

• a marketing strategy aligned with brand goals and enterprise and government business goals.
• content to sustain and grow ISB’s thought leadership in the domain.
• segment and product, and account-based marketing campaigns across digital and offline media, execute and monitor them closely for agreed measurable outcomes.
• a results-driven, multi-platform, multi-channel communications plan in line with the ISB Executive Education brand.
• closely with BD teams to move prospective clients through the funnel to closure.
• events and participate in external contextual events with diligence aligned with the brand philosophy.
• and adhere to a standardised process checklist to ensure consistency and timelines in a high-volume, high-intensity work environment.
• and track the effectiveness of campaigns, events, thought-leadership initiatives, and course-correct as required.
• with other teams and departments within ISB-EE, ISB, and external vendors to create and/or customise communications and marketing activities.
• with internal school resources and vendors to plan and schedule activities while managing the logistics end-to-end.

Knowledge / Education

• degree in marketing/ strategy from tier I/ II B school
• degree in communications is a plus
• high performer in academics and/ or professional experience is a significant advantage

Specific Skills

• experience in crafting innovative campaigns and executing them with continual optimisation
• knowledge of content development in various formats.
• knowledge of business communication for B2B segments.
• verbal & written communication skills
• level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
• interpersonal skills and adept at building relationships with different stakeholders.
• to be agile, goal-oriented, and outcome-driven in a dynamic, high-paced environment

Desirable Experience

• 10 -12 years of experience in B2B marketing or related areas
• experience in marketing and communications, preferably in the Education or EdTech sector
• experience in B2B sales or marketing roles

Job Interface/Relationships:

• BD, Programme management
• Other departments in ISB, incl. Marketing, External Relations, ISB Studios, Alumni Relations, Career Advancement Services
• Faculty
• agencies
• forums like CII, NASSCOM

Any Other Significant Input

This role demands high-volume, time-bound marketing operations to be carried out with 100% accuracy.