.. coordinate diverse performance marketing campaigns, including product marketing initiatives, direct response ads, and remarketing across paid search, social, and targeted display networks. Work closely with external performance media buying agencies and/or contractors. Generate regular monthly and quarterly .. read more
Are you excited about the prospect of working for a leading API and data integration company? Do you eagerly anticipate the opportunity to sell and market innovative cutting-edge technology products? Are you someone who thrives in small teams with a fast pace? If you answered yes to the above, come join us! We've been recognized as one of the "20 Most Promising M2M Companies" by CIO Review magazine and as one of the "Top 10 IoT Companies" by Silicon Review magazine. Additionally, our work has been featured by Gartner, MarketsAndMarkets, and Forrester in their research on iPaaS. We're seeking digital content creators who can effectively communicate product marketing strategy through words, videos, images, and other media content for RoboMQ’s SaaS software products and solutions. What You Will Do: Drive 360-degree content marketing initiatives across the website, marketplaces, and social media platforms. Plan, execute, and monitor short-form copywriting, including social media posts, presentations and website descriptions. Lead long-form content marketing campaigns encompassing blogs, articles, product descriptions and whitepapers. Contribute to the high-quality execution of video-based content marketing strategies. Collaborate closely with internal and external partners to develop and implement specific aspects of the content strategy. This includes drafting creative and tactical briefs, facilitating asset creation, and providing guidance to ensure optimal creative outcomes. Innovate new content formats, topics, and relevant tactics to catalyse user engagement. Conduct rapid experimentation, analyse data outcomes, and continuously optimise to achieve goals. Experience with optimizing websites for Technical SEO (e.g. SEO, SEMRush), especially performance and speed. Should know how to read GTMetrix and PageSpeed Report Understands inbuilt WordPress functions. Experience with designing and developing responsive landing pages/theme/plugin features based on marketing objectives Manage Google Ad Campaigns, have knowledge of Google Analytics, Google Tag Manager Is experienced in using Adobe suite including Illustrator, Premier Pro, Photoshop. Key Skills: Content Creation, Website Development, Image and Graphics, Technical Writing, Storytelling, Video Creation, Inbound Marketing, Inside Sales What You Will Need: Graduate with major in English/Journalism, Diploma in Mass Communication or MBA degree in marketing field A minimum of 3-5 years of relevant marketing experience in a B2B environment ideally with experience in SaaS or solutions-oriented businesses or technology Proven experience supporting the development of successful integrated marketing or demand generation programs. Project management, communication, analytical and interpersonal skills Ability to define problems, collect data, establish facts, and draw valid conclusions. An entrepreneurial orientation with the ability to apply creative approaches to marketing innovative products. Strong analytical and communication skills This individual must be adaptable, persuasive, tenacious, and perceptive and be able to execute a well-developed plan. Ability to be flexible and work effectively in a collaborative fast-paced, fast-changing environment. What We Offer: Opportunity to work in a fast-moving, award-winning high growth SaaS company Competitive stipend/salary and performance-linked bonus incentives Collaborative, team-oriented culture that embraces diversity Professional development and unlimited growth opportunities RoboMQ is an Equal Opportunity Employer. Applicants must be authorized to work in India.