Media Performance Associate Manager

  • Gurugram
  • Publicis Groupe
Job Description Your responsibilities as a Media Performance Associate Manager (Programmatic) – Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues  Conduct full analysis of campaign performance, optimizations, issues, etc Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives  Traffic all creatives into platform and set up campaigns prior to launch date  Maintain knowledge of media technology buying platforms and analytic tools Navigate through variety of third-party systems to complete monthly billing documentation  Analyse campaign performance and make strategic investment and tactical media optimizations  Provide clients with programmatic media recommendations and optimization strategies that align with objectives Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI'sQualificationsYou will fit right in if you have – 2- 4 years of experience, at an advertising agency, publisher, or ad tech provider Graduate / BE/B.Tech/MBA Extremely strong understanding of Online Media and Programmatic experience  Working knowledge on the following will be an added advantage o DSP platforms like DBM, Mediamath , Appnexus etc- will be an added advantage oo Should be aware of Adserving technologies, and analytical tools like GA and Omniture o Conversant with measurement tools used in Programmatic like Atlas, Neilsen, IAS etc  Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight