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Responsibilities: ● Develop and execute marketing strategies to increase brand awareness, drive lead generation, and support business objectives. ● Create and optimize content for various channels including website, blog, social media, email campaigns, and more. ● Collaborate with stakeholders to understand content needs and marketing objectives, and develop integrated campaigns to achieve them. ● Manage social media channels, including content creation, community engagement, and analytics tracking. ● Utilize HubSpot for marketing automation, lead nurturing, and campaign management. ● Analyze marketing metrics and Google Analytics data to track performance, identify trends, and optimize strategies. ● Stay current with industry trends and best practices in marketing, content, and technology
Requirements: ● Bachelor's degree in Marketing, Communications, English, or related field. ● Minimum 5 years of experience in marketing and content creation, with a focus on digital marketing and lead generation. ● Proven track record of developing and executing successful marketing campaigns and content strategies. ● Strong writing and editing skills, with experience creating various types of content including blogs, whitepapers, case studies, and more. ● Proficiency in HubSpot for marketing automation, CRM, and campaign management. ● Experience with Google Analytics and other analytics tools to track and analyze marketing performance. ● Excellent project management and organizational skills. ● Ability to work effectively in a fast-paced environment and manage multiple priorities. ● Strong communication and collaboration skills
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