Digital Marketing Specialist

About Us:

The Digital Marketing Specialist role is for Kanverse.ai, a Jade Global company. Kanverse.ai offers a cloud-based platform and a suite of AI powered products that can support various use cases across the enterprise to remove bottlenecks, streamline business processes, and minimize manual touch points across workflows. Our flagship product is AI-powered Kanverse Intelligent Document Processing (IDP) that supports the processing of unstructured, semi-structured, and structured documents. Kanverse delivers solutions for AP Invoice Automation, Sales Order Automation, Insurance Document Processing Automation, and KYC & KYB Automation. Learn more at: www.kanverse.ai

Jade Global is an IT consulting company, been in the business for 20 years and have organically grown to create a Global presence. We have offices across US, Canada, London, Singapore, Vienna and India. In India, our primary offices are in Pune, Hyderabad and Kolkata. We mainly work on building and supporting enterprise applications technologies like – Oracle, SAP, Salesforce, ServiceNow, Dell Boomi to name a few. In terms of the Size, we have about 2000 employees globally and 100 million in revenues. In terms are Culture, our leadership has great vision and commitment towards empowering people. You may also refer to other platforms like Glassdoor where people have rated us at 4.3 out of 5.

Responsibilities:

• Develop and execute digital marketing campaigns across multiple channels, including email, social media, content marketing, and paid advertising, to drive brand awareness and generate leads.
• Create high-quality, engaging content for marketing materials, including blog posts, whitepapers, case studies, email campaigns, social media posts, website content, and more.
• Collaborate with cross-functional teams to develop content strategies aligned with business objectives, target audience preferences, and industry trends.
• Optimize content for SEO and lead generation, leveraging keyword research, content optimization techniques, and best practices.
• Manage content calendar and ensure timely delivery of content assets to support marketing campaigns and initiatives.
• Monitor and analyze digital marketing performance metrics and KPIs and use data-driven insights to optimize campaign performance and drive continuous improvement.
• Stay updated on emerging trends and best practices in digital marketing, content marketing, and technology industry developments.

Qualifications:

• Bachelor's degree in marketing, Communications, English, or related field.
• At least 7+ years of experience in digital marketing, with a strong focus on lead generation, marketing campaigns and pipeline generation.
• Proven track record of developing and executing successful digital marketing campaigns that drive brand awareness, lead generation, and customer engagement.
• Strong writing and editing skills with impeccable grammar, creativity, and attention to detail.
• Experience with content management systems (CMS), email marketing platforms, social media management tools, and marketing automation platforms.
• Knowledge of SEO best practices, content optimization techniques, and digital marketing analytics.
• Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.
• Excellent communication and collaboration skills, with the ability to work cross- functionally and build strong relationships.
• Creative thinker with a passion for storytelling, digital marketing, and generating innovative ideas.

If you are interested, kindly share your updated resume at kaustubh.kande@jadeglobal.com