Performance Marketing Manager

Job Title: Performance Marketing Manager Job Location: New Delhi Experience: 3-5 Years Job Description: The ideal candidate will possess a deep understanding of Mobile Measurement Partners (MMP), a proven track record in third-party Software as a Service (SaaS) platforms, experience on the advertiser side, and strong connections within the advertising network landscape. As a Performance Marketing Manager, you will be responsible for setting up and managing campaigns, overseeing integrations, and ensuring optimal performance for our clients. Responsibilities: MMP Expertise & SaaS Platform Management: Demonstrate a strong understanding of Mobile Measurement Partners (MMP) and leverage this knowledge to enhance campaign tracking and measurement. Utilize expertise in third-party SaaS platforms to streamline processes, enhance efficiency, and provide clients with valuable insights. Campaign Strategy and Implementation: Work closely with clients to define campaign strategies that align with their marketing objectives. Work on CPI and CPR and optimize the performance to CPA- from the campaign setup until validation process. Set up and launch advertising campaigns, ensuring proper configuration and optimization for maximum performance. Oversee the integration process, ensuring seamless connectivity between our platform and client systems. Troubleshoot and resolve any integration issues to minimize downtime and maximize efficiency. Client Relationship Management: Develop and maintain strong relationships with clients to understand their business objectives and goals. Act as the main point of contact for clients, addressing inquiries, and providing regular updates on campaign performance. Utilize negotiation skills to secure favorable terms with partners and navigate objections effectively. Work collaboratively to address partner concerns and ensure successful partnerships. Collaborate with internal teams, including sales and marketing, to ensure a cohesive and effective client experience. Performance Analysis and Reporting: Monitor campaign performance, analyze data, and provide insights to clients for ongoing optimization. Prepare regular performance reports, highlighting key metrics and recommended improvements. Ad Network Relationships: Leverage existing connections within the ad network landscape to negotiate favorable terms and secure premium placements. Explore and establish new partnerships to expand our network reach. Requirements & Qualifications: Experience in Designing, building, and maintaining the client’s brand presence across digital platforms, extending beyond social media. Experience in Planning and executing all brand-related campaigns across various channels like social media, e-mail, search, and display advertising campaigns Proven expertise in using AppsFlyer and Firebase for campaign tracking and optimization. Proven work experience of minimum 3-5 years with leading brands and/or agencies. 3+ years of relevant work experience in the field of digital ad-network. Strong understanding and experience in driving Mobile App marketing. Exceptional communication skills, especially in English for client interactions. In-depth knowledge of metrics, trackers, traffic sources, market players, and performance marketing features. Stress-resistant individual with excellent multitasking and prioritization skills. About Rooter Rooter is India’s leading game streaming and esports content platform (#1 Sports app on the Google Playstore since Oct-20). Positioned at the intersection of two of the largest macro-trends in entertainment – gaming and content, Rooter has created a community platform to bring together over half a billion gaming enthusiasts in the country and drive the creator economy in the space. The company has a marquee, global investor base which includes March Capital, Lightbox, Duane Park, leAD Sports & Health Tech Partners, PayTM, Anthill Ventures, Venture Catalysts, in addition to angel investors like Boman Irani and Rana Daggubati. Consistently rated 4.6 to 4.8/5.0 stars with over 500K+ reviews on the Playstore, Rooter has been installed by over 70 Mn people. Across app and web, Rooter attracts over 18 Mn monthly active users who spend an average 35 minutes on the platform every day watching a rich content library which includes live streams, reels and videos. Today, Rooter is home to over a million creators including esports professionals, top gaming stars and more. Rooter is also the only platform in the Game Streaming category to monetize and currently generates revenue through brand partnerships, advertising, creator and user monetization. The company is expanding its team as it aims to become the biggest gaming content platform in India and SE Asia. Website: https://web.rooter.gg/ LinkedIn: https://www.linkedin.com/company/hello-rooter/