Retail Marketing Executive

Location:- Pune and Hyderabad

A Retail Marketing executive will implement marketing campaigns and initiatives aligned with marketing objectives.

KRA

• Regional Retail Marketing strategy: Execute marketing initiatives and campaigns in alignment with the regional strategy.
• Sales Growth and Brand Awareness: Responsible for executing regional marketing strategies that enhance the brand awareness and impact sales growth.
• Underperforming Stores: Identify the underperforming stores and implement targeted strategies to boost sales growth.
• Regional New Market Development: Execute growth strategies for successful market expansion

Responsibilities:

• Implement marketing campaigns and promotions within the assigned region, ensuring that they align with the overall marketing strategy.
• Support the coordination of in-store events and promotional activities that attract customers, increase sales.
• Execute new store launches activities and the strategies for the new store growth.
• Implement targeted marketing campaigns to increase the sale of existing stores.
• Identify underperforming stores within the region and implement market-specific strategies to boost sales growth.
• Liaise with vendors and suppliers to coordinate the delivery of promotional materials, displays, and other marketing collateral.
• Ensuring that expenses are within budgetary constraints.
• Ensure that all in-store marketing activities comply with brand guidelines.
• Monitor the performance of in-store marketing initiatives and provide feedback for continuous improvement.

Candidate Profile

Qualification

• Bachelor's degree in marketing, business administration, or a related field is required
• 2-4 years of retail marketing experience

Experience

• Experience in execution of ATL and BLT marketing strategies
• Solid understanding of marketing principles
• Proficiency in executing new store launches, in-store events and promotional activities
• Proficiency in boosting the sales of non performing stores.

Technical Proficiencies

• Proficient in marketing software and tools (e.g., Google Analytics, CRM systems).

Local Market Acumen

• Familiar with local market trends, customer behaviors, and competition.

Achievements

• Execution of marketing campaigns that lead to sales growth.
• Successfully revitalized underperforming stores.
• Execution of new store launch marketing initiatives.

Skills

Marketing Strategy Execution: Proficient in executing regional marketing strategies tailored to specific markets.

Sales Growth: Proven ability to drive sales growth through effective marketing campaigns and initiatives.

Data Analysis: Strong analytical skills, with the ability to interpret data and make data-driven marketing decisions.

Technical Proficiency: Familiarity with relevant software tools and analytics tools like Google Analytics, and CRM systems.

Vendor Management: Effective collaboration with external vendors and agencies for delivery of marketing collaterals and campaign execution.

Communication: Excellent written and verbal communication skills for effective collaboration and reporting.

Team Collaboration: Collaborative team player with the ability to work cross-functionally with various departments.