.. only Qualifications: Chartered Accountant with extensive knowledge of Internal Audits, Risk Advisory related services Role: Partner –Risk Advisory Employment Type: Full Time, Permanent Location: Gurugram, Haryana Years of experience in relevant field: 10 to 15 years of experience in Big Four Available .. read more
Orange Mantra is seeking a highly skilled and experienced Senior PPC Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record of managing successful PPC campaigns in the IT services industry. As a Senior PPC Specialist, you will be responsible for developing, implementing, and optimizing PPC strategies to drive high-quality traffic and leads.
Min. Exp. Required: 4+ years.
Key Responsibilities:
Strategy Development:
- Develop and execute effective PPC strategies to achieve business goals and objectives.
- Conduct thorough keyword research and competitor analysis.
Campaign Management:
- Create and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, and other relevant channels.
- Monitor and optimize campaign performance to maximize ROI.
Budget Management:
- Manage PPC budgets effectively to ensure cost-effectiveness and efficient resource allocation.
- Provide regular budget forecasts and reports.
Ad Copy and Creative Development:
- Collaborate with the creative team to develop compelling ad copy and creative assets.
- A/B testing of ad copy to improve click-through rates and conversion.
Analytics and Reporting:
- Monitor and analyze campaign performance using analytics tools.
- Generate regular reports with key performance metrics and insights.
- Provide actionable recommendations for continuous improvement.
Conversion Optimization:
- Work closely with the website and landing page optimization team to enhance conversion rates.
- Implement A/B testing and other optimization techniques.
Stay Updated:
- Stay abreast of industry trends and updates in PPC, search engine algorithms, and digital marketing.
- Implement best practices and new features to stay ahead of the competition.
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