Content Writer

  • Gurugram
  • Purple Sketch Digital

Experience - 1 Year CTC - 2.4 to 4 LPA

Key Responsibilities:

Create content marketing campaigns to drive business. Produce original, precise, clear, and credible content for internal and external campaigns as needed. Liaise with other departments (Social Media, Creative, etc.) and ensure the development of innovative content for ongoing projects on regular basis. Manage/create a content and content management system for clients. Track analytics to ascertain content engagement levels. Use/recommend AI tools wherever required for copy/content writing. Interpret client briefings to develop effective content. Manage multiple projects across a range of industry groups.

Required Skillset:

Excellent written and verbal communication skills. Adept at keyword placement and SEO best practices. Ability to handle pressure and meet deadlines. Knowledge of digital marketing, campaign management, analytics, etc. would be an advantage. Experience in writing for both B2B and B2C storytelling for all forms of digital platforms would be an advantage. Teamwork, discipline, and a positive attitude are must-haves.