Associate Vice President - Digital Media Planning

Media: Associate Vice President

Seniority Level: Senior Level (12 - 15 Years)

Job Function : Media Planning

Employment Type: Full Time

Job description

Position Summary

We are seeking a seasoned deal-maker and manager to lead our media & deal strategy covering partner monetization efforts nationally. The role sits on the central media solutions team. This is a unique opportunity to take a leadership position on how Interactive Avenues structures and executes agreements with media companies and creators. The ideal candidate will have experience with complex contract negotiations with a solid understanding of the evolving media landscape locally. This person must have experience building and managing large relationships and/or responsible for strategic negotiations across verticals. In this role, you will work closely with cross-functional partners to execute programs and partnerships that drive meaningful value. You will work closely with the local teams, who serve as the primary clients for this role, as well as operations and legal, among others, to deliver results. The Partnerships lead at Interactive avenues works closely with the leading partners in the world & in local markets, is responsible for both managing those relationships and driving product adoption. You should have managed clients with overall budget of 100 Cr.

Key Responsibility

• Be the primary deal-maker and contract negotiator for the central team, eventually helping to scale efforts by building a team
• Review and inform policy and legal agreements to support broader programs
• Inform the operational requirements for managing partner programs, such as reporting details, payment flows, etc
• Support program creation leveraging quantitative analysis and industry research
• Represent Interactive Avenues in negotiations and meetings with executives from other companies
• Execute in an intense & fast-paced environment
• You would be expected to have full understanding on all of your portfolio of clients
• Understand the different stakeholders within agency and start building relationship with them.
• Helping your team to craft the agency response to the client briefs.
• Ability to lead strategic discussions with clients.
• You should be able to have full understanding of what is happening on each clients & lead your team in that aspect.
• Create a 360 planning approach for new campaign
• Be visible as the leader of your team within the agency as well as with clients
• Start interacting with our regional agency teams on client where applicable
• Ability to start driving agency KPIs; balanced with client KPI
• Lead the annual planning process for our clients.
• Be the seamless bridge between local clients & regional/global agency team.
• Converse on measurement metrics across touchpoint based on campaign objectives
• Win awards in both internal and external.

Team Leadership & Development

• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Provide training to their direct reports and bellow teams
• Suggest improvements in process and productivity optimization

Skills

• Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly
• Proven expertise with relevant platform tools (DoubleClick Bid Manager, Google Adwords tools, Facebook tools etc), Media Research Tools (Comscore, GWI, TGI etc)
• Strong written and verbal communication skills
• Strong organizational skills, detail-oriented and capable of multi-tasking
• Superb client relationship and management skills
• Proven problem solving skills and ability to think outside of the box
• Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
• Provide timely and actionable feedback to the team to aid in their development and improvement

Qualifications

Education:

• Degree
• 12 years as a Media Planner & Buyer

What You Can Expect From Interactive Avenues

Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.