Brand Marketing Lead

As the Head of Brand Marketing for a Fast Moving Consumer Goods (FMCG) company, your role involves overseeing the development and execution of strategies to promote and enhance the brand's image and visibility. Here are some key responsibilities you might have: Brand Strategy: Develop a comprehensive brand strategy that aligns with the company's overall goals and objectives. This includes defining the brand's positioning, target audience, and messaging. Product Launches: Coordinate with product development teams to plan and execute successful product launches. This involves creating marketing plans, determining pricing strategies, and developing promotional materials. Advertising and Promotion: Oversee advertising campaigns across various channels, including TV, radio, digital, and print. Monitor the performance of advertising efforts and adjust strategies as needed to maximize impact. Market Research: Conduct market research to understand consumer preferences, trends, and competitor activities. Use this information to inform marketing strategies and identify opportunities for growth. Brand Identity: Ensure consistency in brand messaging and visual identity across all marketing materials and touchpoints. This includes logo design, packaging, and brand guidelines. Partnerships and Sponsorships: Identify opportunities for strategic partnerships and sponsorships that can help enhance brand visibility and reach new audiences. Digital Marketing: Develop and implement digital marketing strategies, including social media marketing, influencer partnerships, and email campaigns, to engage consumers and drive sales. Budget Management: Manage the brand marketing budget effectively, allocating resources to initiatives that will yield the highest return on investment. Team Leadership: Lead and mentor a team of marketing professionals, providing guidance and support to help them achieve their goals and objectives. Performance Measurement: Track and analyze key performance metrics to evaluate the effectiveness of marketing efforts and make data-driven decisions for future campaigns. Overall, your role is crucial in shaping the perception of the brand in the market and driving growth and profitability for the company. Effective brand marketing can help differentiate your products from competitors and build strong relationships with consumers.