Marketing Specialist

Role Description This is a full-time Marketing Specialist role at Salesable (Neo Kinetic Services) located in Mumbai, with flexibility for some remote work. As a Marketing Specialist, you will be responsible for developing and implementing marketing strategies to promote our products and services. You will conduct market research, analyze trends, and identify target audiences. Additionally, you will create and manage marketing campaigns across various channels, such as social media, email, and content marketing. You will also collaborate with cross-functional teams to create engaging content, monitor campaign performance, and track key metrics to optimize marketing efforts. Qualifications Bachelor’s degree in marketing, Business Administration, or a related field. 3+ years of experience in B2B marketing, preferably in a technology or software industry. Proven track record of developing and executing successful B2B marketing campaigns that drive lead generation and revenue growth. Strong understanding of digital marketing channels, including email marketing, social media, content marketing, and digital advertising. Excellent written and verbal communication skills, with the ability to create compelling marketing content and effectively communicate complex concepts. Analytical mindset with the ability to analyze data and translate insights into actionable marketing strategies and tactics. Proficiency in marketing automation platforms and CRM systems, Zoho Preferred Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously. Strong collaboration and interpersonal skills, with the ability to work cross-functionally and build relationships with internal and external stakeholders.