Manager Corporate Communication and Content

  • Gurugram
  • Amway India Enterprises Private Limited
Job Responsibilities: Craft compelling brand narratives that effectively communicate our unique selling propositions and brand message. Produce flawless, concise, and grammatically precise content, encompassing executive communication, blog posts, articles, website copy, support social media copy, emails, and more. Ensure alignment of all content with the distinct identity and brand guidelines. Maintain consistency in brand messaging, tone, and voice throughout all materials. Be able to build conceptualise and create high quality content for internal and external communication including executive communication, distributor communication, press release, website, narratives for positioning Amway as Health & Wellbeing Company Collaborate with cross-functional teams, subject matter experts from Innovation and Science, Marketing, Regulatory to identify communication needs and develop content plans that support business objectives into clear, concise and engaging content. Edit and polish existing content to ensure accuracy, clarity, and alignment with our brand voice and messaging. Be able to seamlessly work with multiple stakeholders, at the same time manage expectations well, pre-empt possible roadblocks and ensure complete alignment with key stakeholders Develop and maintain excellent media contacts and positively influence the relevant media (as identified by the team) and e nsure positive media interest– strengthen health and wellbeing positioning Build and support comprehensive PR strategy to promote health and wellbeing with the nutrition category at the core. Leverage and promote key product launches /campaigns across categories in the media. Generate positive stories in CAT media around the concepts/trends/products in the wellness space with a focus on nutrition. Be able to create and pitch for thought leadership articles in the mainstream media, ensure coverage in CAT A media Preparing press communication and FAQs Support CSR-led communication to help establish Amway as a socially responsible corporate. Control and limit any unfolding crisis in the media domain. Ensure Amway’s voice is heard and reported in the media stories. Minimize negative coverage against Amway India. Proactively be able to influence and get factual info corrected in the media and get Amway's point of view to counter negative media during a crisis. Work with bloggers and micro bloggers/ influencers nationally to promote Amway’s brands. Lead and Develop content for sponsored Initiatives. Lead and Develop content for the Blog page on Website. Work closely with agency partners, designers, illustrators , and other team members to create multimedia content that enhances brand storytelling. REQUIRED KNOWLEDGE, SKILLS, ABILITIES AND/OR RELATED EXPERIENCE Graduate/post-graduate - Any Degree 8 - 12 Years for relevant experience in managing content and communication. Extensive experience in refining complex subject matter into engaging content Creative thinker with a knack for storytelling and a commitment to delivering high-quality content. Impeccable English writing skills and a passion for reshaping narratives Good Analytical Skills and attention to detail. Good Team player and interpersonal skills. Listens to others’ views and consistently shares the knowledge and experience. Planning and Organizational skills. Excellent problem-solving capabilities and lateral thinking skills