Copywriter

Job Profile: We are looking for a Talented and Creative Copywriter to join our marketing team. The ideal candidate should have a passion for storytelling, a keen eye for detail, and the ability to craft compelling and engaging content for products related to solar energy, inverter batteries, EV batteries, and energy electronics for various platforms. The right candidate must have a minimum of 2-4 years of proven track record in copywriting or building product communications and has a good portfolio of his/her copywriting work. This position is based out of the Corporate Office at Gurugram, Haryana. Candidates from agency background or corporate marketing will be preferred. Job Role & Responsibilities: Collaborate with the team to develop and execute content strategies that align with our brand voice and objectives. Write clear, concise, and persuasive copy for marketing materials, including website content, product descriptions, blog posts, social media posts, email campaigns, and advertising campaigns. Conduct thorough research on industry trends, competitors, and target audience to inform content development. Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines. Optimize content for SEO to improve visibility and drive traffic to our digital platforms. Stay up-to-date with emerging trends and best practices in copywriting, digital marketing, and technology. Experience & Skills: Proven 2-4 years of experience copywriting or content creation, preferably from agency background with experience in product brand communication. Exceptional writing skills, editing, and proofreading skills with a strong portfolio of work. Familiarity with SEO and social media platforms. Ability to work independently and collaboratively in a fast-paced environment. A passion for storytelling and a strong understanding of brand voice and tone. Educational Qualification Bachelor's degree in English, Communications, Marketing, or related field. Or MBA in Marketing About EASTMAN Eastman Auto & Power Ltd (EAPL), established in 2006, India’s fastest growing Energy Storage solutions, Solar Energy and Power Electronics Company with an annual revenue of USD 300 Million and an employee base of 4000+ globally. EAPL is into superior quality products and services, from Lead Acid Batteries, Home UPS Solutions, Lithium-ion battery packs, Roof-top solar solutions etc. Eastman has its presence spread across 132+ countries around the world including Asia, Africa, Middle-East, Europe and North America countries. The company has 6 Manufacturing units in India including state-of-the-art Research and Development facilities producing over 7.3 million units annually. Lead Acid Batteries: Operating out of three facilities, situated in the Baddi region of Himachal Pradesh, spread over 300,000 sq.ft., our factories operate 24/7 to fulfil the increasing demand for our reliable and cost-effective solutions. Our unwavering dedication to manufacturing excellence ensures that our products uphold the highest quality standards, catering to our customers' needs while minimizing our environmental impact. Solar & EV Power Electronics: Our power electronics division is based in Delhi and operates two manufacturing facilities that cover 90,000 sq. ft. with round-the-clock operations. We offer a diverse range of high-quality solar products, for off grid rooftop applications to empower rooftops with sustainable energy including solar panels, inverters, batteries, combos, charge controllers, and management units. Eastman's yearly production capacity for E Rickshaw Chargers, Home UPS/Inverters, and Solar PCU/Inverters surpasses 4 million units. Lithium-Ion: We entered into Lithium-Ion business in 2020, we have quickly established ourselves as one of the most prominent Lithium-Ion battery manufacturers in India through our custom-made solutions that are highly reliable and cost effective with an excellent customer support. As a pioneering provider of cutting-edge energy solutions, we design and manufacture lithium-ion battery packs under the prestigious Wattsman brand name.