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The position of Creative Director demands an individual who is action oriented and who has an ability to think strategically and who has a passion for tactical and detailed marketing execution. In this position the Creative Director is responsible for the generation of revenue through the provision of efficient and effective Content marketing programs.
The Creative Director is responsible for driving awareness, acquisition, and retention. The Creative Director delivers this through the launch of multifunctional go-to Content marketing strategies for promotion of the Content/business within the market.
Objectives and Responsibilities of the Creative Director
Leadership/Supervisory Role:
• Lead the Content marketing department and oversee all Content marketing activities.
• define the departmental vision and instill it in all levels of the Content marketing department to make up part of the working culture.
• Leads the development and refinement of the Content’s messages and creative designs in order to attract potential consumers and candidates.
• Leads organization communications for both customers and internal community members.
Strategy: Establishes the business’s Content building strategies across all channels and in all relevant markets of the organization.
Analytics: Manages and maintains program specific research efforts inclusive of consumer insights, consumer segmentation, competitive intelligence, industry trends, and developments.
Collaboration: Partners with other leaders within the Marketing, Sales, and Product owners for the purpose of creating Content demand and marketing plans.
Works closely with the HR and Talent Recruitment departments in the development of Content awareness within both India and Philippines regions to support the organizations recruitment efforts.
Works with the Public Relations team to gain traction in media outlets that play a major role in furthering Content awareness efforts.
Collaborate with key stakeholders to help build Content awareness and speaking opportunities to promote leaders within respective channels.
Identify opportunities to leverage stakeholders to help build organization Content within specific markets to support recruitment and acquisition efforts.
Knowledge/Creativity : Keep up with and understanding industry best practices and emerging strategies that will keep the Content marketing up to date and ensure the business a competitive edge in Content awareness, consumer acquisition, and retention.
Develop new creative, innovate, and out-of-the-box approaches in applying the business’s messages.
Become an expert in Content marketing on behalf of the business, constantly honing your skills and developing a deep understanding of consumer mindsets and barriers to Content marketing and subsequently offering the department creative and sustainable solutions.
Other Duties: The Creative Director also performs other duties as he deems necessary in the execution of his duties and other duties as delegated by the Chief Marketing Officer or the employer.
Required Qualifications of the Creative Director
Education: The Creative Director must have a degree in Marketing, Business Administration, or any other related field. An equivalent of this educational requirement in working experience is also acceptable for the position.
Experience:
• At least 5 years of working experience developing creative and innovative marketing strategies that heavily leverage offline and online mediums/channels in facilitating effective Content marketing programs and messages.
• Experience in demand generation marketing tactics and strategies.
• Experience in digital marketing channels and tactics inclusive of display advertising, SEM/SEO, social media, email, and so forth.
• Successful experience managing a marketing team from the conceptualization of a strategy to its close.
• Proven and successful relationship building skills, having an ability to leverage partnerships across the business as well as externally.
Analytical Skills: Analytical skills are imperative for this position and a candidate must, therefore, portray an ability to enable data-driven decisions and show a deep interest and comfort working with ROI and metric-driven models. A candidate for this position will also show proficiency in CRM systems, databases, and marketing automation.
Communication Skills: Will possess superior communication skills and must be able to display comfort interacting with senior executives and external business partners. The efficiency of the Content marketing department is highly dependent on the Creative Director's clarity in the conveyance of information and instructions down the line. These skills will also be necessary in the delivery of reports and presentations to the Creative Director and other senior leaders. The candidate must demonstrate sufficient skills that will enable them to tailor even the most complex messages in clear, understandable, and convincing terms.
MS Office/Software: Highly proficient in MS Word, PowerPoint, and MS Excel, which are necessary in the creation of both verbally and visually engaging Contenting materials, reports, and presentations for the department, collaborating personnel, relevant stakeholders, and external partners. Demonstrated proficiency in Adobe Creative Suite 6, Illustrator, InDesign and/or other similar software, is a plus.
Interpersonal Skills: A candidate for this position must
• demonstrate exceptional problem-solving skills
• have an entrepreneurial spirit and passion to the Content as their own
• have exceptional organizational skills
• be detail orientated
• be a strategic and creative thinker with a keen eye for detail
• display comfort working in cross functional settings both as a leader and a player
• have an ability to think outside of the box and find creative and unorthodox program solutions
• must also be able to prioritize and complete multiple projects in a timely manner
• be self-motivated and proactive
• display composure and calmness under stress and uncertainty while inspiring the same in others.
Leadership/People Skills: A candidate for the position must possess exceptional leadership skills, being able to move and inspire a cross-functional group, leading it into a unified direction and with a common vision. People skills will also guarantee that they are able to establish meaningful and long-lasting relationships with other people.
Our Culture and You
What does the day in a life look like for the Creative Director? You work each day in an environment that promotes a community of collaboration and engagement. You work closely with a passionate and positive leadership team that is invested in your success. There are no office politics and no competing agendas. We work hard and have fun while dreaming big.
Our employees have indicated that with IT By Design & Build IT, they find a home where their passion and career goals finally intersect for them to live a life full of purpose.
We want you to apply.
We know that some people from underrepresented groups may not apply for roles unless they meet all the qualifications indicated. We’re here to tell you that we want to hire the right person for the role, not necessarily the right qualifications. If you don’t necessarily meet all the qualifications but have the right ‘can do’ attitude and are willing to learn, we want to hear from you.