Manager – Digital Marketing and Communications

As the Manager – Digital Marketing and Communications for South Asia, you will lead and innovate across multiple digital marketing verticals, with a focus on strategic market expansion, creative design, problem-solving, and enhancing digital presence of Deakin South Asia.

This role demands a deep understanding of the digital landscape, exceptional leadership abilities, and a commitment to driving measurable outcomes in a dynamic, multicultural environment.

Qualifications:

• Minimum 4 years of experience in a digital marketing and social media profile with minimum 2 years of managerial experience
• Master’s degree in marketing or business is preferred

Mandatory Skills:

• Experience in executing paid social media campaigns
• Hands-on experience in Digital Marketing and Social Media Campaign management
• Hands-on experience in CRM platforms like LeadSquare, salesforce etc
• Thorough understanding of performance marketing
• Experience in content development for print and digital media
• Attention to detail and problem-solving skills
• Proficiency in Ms Office suite

Preferred Skills:

• Excellent communication and interpersonal skills
• Ability to interact across diverse work cultures
• Ability to work under pressure & meet deadlines
• Self-motivated and innovative mindset
• Familiarity with video and picture editing software
• Capacity to manage multiple projects simultaneously

Key Responsibilities:

• Lead the creation and execution of digital media and communication strategies to align with organizational goals, involving innovative idea generation, campaign execution, and leveraging the latest digital trends and technologies.
• Deliver on the annual goals of the digital marketing and communications vertical ensuring an year on year increase in performance
• Work closely with Vertical Heads to enhance visibility and align digital marketing strategies with vertical-specific goals and the creation of vertical-aligned content.
• Lead comprehensive communication and PR campaigns involving multiple communication channels, content creation, and stakeholder engagement to enhance brand visibility and market penetration.
• Efficiently manage resources, evaluate team performance, and develop strategies to address performance gaps and maximize productivity.
• Formulate and implement a lead generation and nurturing strategy, integrating digital channels like SEM and social media to maximize lead quality and conversion.
• Develop compelling content and manage CRM systems to effectively nurture leads and track engagement through personalized email marketing and automation.