Manager – Digital Marketing and Communications

As the Manager – Digital Marketing and Communications for South Asia, you will lead and innovate across multiple digital marketing verticals, with a focus on strategic market expansion, creative design, problem-solving, and enhancing digital presence of Deakin South Asia. This role demands a deep understanding of the digital landscape, exceptional leadership abilities, and a commitment to driving measurable outcomes in a dynamic, multicultural environment. Qualifications: Minimum 4 years of experience in a digital marketing and social media profile with minimum 2 years of managerial experience Master’s degree in marketing or business is preferred Mandatory Skills: Experience in executing paid social media campaigns Hands-on experience in Digital Marketing and Social Media Campaign management Hands-on experience in CRM platforms like LeadSquare, salesforce etc Thorough understanding of performance marketing Experience in content development for print and digital media Attention to detail and problem-solving skills Proficiency in Ms Office suite Preferred Skills: Excellent communication and interpersonal skills Ability to interact across diverse work cultures Ability to work under pressure & meet deadlines Self-motivated and innovative mindset Familiarity with video and picture editing software Capacity to manage multiple projects simultaneously Key Responsibilities: Lead the creation and execution of digital media and communication strategies to align with organizational goals, involving innovative idea generation, campaign execution, and leveraging the latest digital trends and technologies. Deliver on the annual goals of the digital marketing and communications vertical ensuring an year on year increase in performance Work closely with Vertical Heads to enhance visibility and align digital marketing strategies with vertical-specific goals and the creation of vertical-aligned content. Lead comprehensive communication and PR campaigns involving multiple communication channels, content creation, and stakeholder engagement to enhance brand visibility and market penetration. Efficiently manage resources, evaluate team performance, and develop strategies to address performance gaps and maximize productivity. Formulate and implement a lead generation and nurturing strategy, integrating digital channels like SEM and social media to maximize lead quality and conversion. Develop compelling content and manage CRM systems to effectively nurture leads and track engagement through personalized email marketing and automation.