Assistant Manager

About the Role: As our Performance Marketing Manager, you'll play a pivotal role in crafting and executing data-driven strategies to maximize ROI and generate high-quality leads across all digital channels. You'll be responsible for the entire performance marketing cycle, from campaign planning and budgeting to optimization and reporting. Responsibilities: Develop and implement data-driven performance marketing strategies focused on lead generation and ROI optimization. Manage and optimize paid advertising campaigns across various channels (e.g., Google Ads, Social Media Ads, Display Ads). Analyze campaign performance using data visualization tools and generate actionable insights for continuous improvement. A/B test and iterate campaigns to maximize conversion rates and lead quality. Collaborate with cross-functional teams (Sales, Marketing, Product) to align campaign goals and ensure seamless lead handoff. Manage ad budgets and track ROI efficiently. Stay up-to-date on the latest performance marketing trends and technologies. Report on campaign performance to stakeholders and provide strategic recommendations. Qualifications: 3-5 years of proven experience in performance marketing with a track record of success in driving ROI and lead generation. Strong understanding of digital marketing channels (e.g., Google Ads, Social Media Ads, Display Ads) and best practices. Experience in setting up and managing analytics platforms and utilizing data for campaign optimization. Excellent analytical and problem-solving skills. Exceptional communication and presentation skills. Strong organizational and time management skills. Ability to work independently and lead cross-functional projects. Agency background a plus. What We Offer: Competitive salary and benefits package. Opportunity to work on cutting-edge performance marketing initiatives. Fast-paced and dynamic work environment. A chance to make a real impact on the company's growth. A supportive and collaborative team culture. If you're a data-driven, results-oriented performance marketing expert with a passion for lead generation, we want to hear from you!