Assistant Manager

About the Role:

As our Performance Marketing Manager, you'll play a pivotal role in crafting and executing data-driven strategies to maximize ROI and generate high-quality leads across all digital channels. You'll be responsible for the entire performance marketing cycle, from campaign planning and budgeting to optimization and reporting.

Responsibilities:

• Develop and implement data-driven performance marketing strategies focused on lead generation and ROI optimization.
• Manage and optimize paid advertising campaigns across various channels (e.g., Google Ads, Social Media Ads, Display Ads).
• Analyze campaign performance using data visualization tools and generate actionable insights for continuous improvement.
• A/B test and iterate campaigns to maximize conversion rates and lead quality.
• Collaborate with cross-functional teams (Sales, Marketing, Product) to align campaign goals and ensure seamless lead handoff.
• Manage ad budgets and track ROI efficiently.
• Stay up-to-date on the latest performance marketing trends and technologies.
• Report on campaign performance to stakeholders and provide strategic recommendations.

Qualifications:

• 3-5 years of proven experience in performance marketing with a track record of success in driving ROI and lead generation.
• Strong understanding of digital marketing channels (e.g., Google Ads, Social Media Ads, Display Ads) and best practices.
• Experience in setting up and managing analytics platforms and utilizing data for campaign optimization.
• Excellent analytical and problem-solving skills.
• Exceptional communication and presentation skills.
• Strong organizational and time management skills.
• Ability to work independently and lead cross-functional projects.
• Agency background a plus.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work on cutting-edge performance marketing initiatives.
• Fast-paced and dynamic work environment.
• A chance to make a real impact on the company's growth.
• A supportive and collaborative team culture.

If you're a data-driven, results-oriented performance marketing expert with a passion for lead generation, we want to hear from you!