Sr. Lead - Non-Brokerage Business (Cross Sell)

Role: Sr. Lead - Non-Brokerage Business (Cross Sell) Key Responsibilities: We are currently seeking a highly skilled and experienced professional to join our team as the Lead for Non-Brokerage Business. This position requires a unique blend of technical proficiency, strategic thinking, and leadership skills. As the Lead for Non-Brokerage Business, the role holder is expected to: Develop and implement comprehensive marketing strategies and campaigns to promote non-broking services/products Lead the initiatives to cross-sell products to new and existing customers through effective use of marketing technologies & a robust marketing strategy Utilize expertise in querying and analyzing large datasets, extracting valuable insights to facilitate business decisions. Collaborate with cross-functional teams to formulate & execute comprehensive marketing and sales strategies for revenue & business growth. Conduct market research to identify trends, consumer preferences, and competitive analysis to identify trends & opportunities and refine marketing approaches accordingly Analyze marketing and sales data and metrics to track campaign performance, generate insights, and make data-driven decisions for continuous improvement. Responsible for strategy and execution of such marketing campaigns Assist in the development of technology road-maps to help the marketing and sales team achieve its objectives Create engaging and persuasive content for various platforms including website, social media, email campaigns, and other marketing collateral along with marketing team Collaborate with cross-functional teams to ensure alignment of marketing initiatives with business goals and objectives Key Skills/ Qualifications Required: Minimum experience required for this role: 10+ years Must Have Experience in campaign management (Cross-sell experience is an added advantage) Experience in campaign execution on communication channels (SMS, Email, Whatsapp) Experience in querying from large datasets & analyzing data Good To Have Marketing strategies formulation expertise Experience of marketing automation tool(s) Prior knowledge of non-broking products like Mutual Fund, Insurance, loans etc At Angel One, our thriving culture is rooted in Diversity, Equity, and Inclusion (DEI). As an Equal opportunity employer, we wholeheartedly welcome people from all backgrounds to be part of our team, where we believe that everyone's unique experiences and viewpoints make us stronger together. Come and be a part of #OneSpace, where your individuality is celebrated and embraced.