Overview
To drive strategy, planning, execution, and performance for all paid digital media, ultimately building brand awareness, generating website and store traffic, and deepening customer engagement.
Responsibilities
• Lead the strategy, development, execution and optimization of paid digital efforts, including display, affiliate mobile, video, social and SEM
• Lead and own strategies that drive high-quality traffic to website/store and ultimately convert to units
• Continue to build in-house media buying capabilities across social, display and video
• Prove out efficiency and effectiveness of in-house media buying
• Partner with retail, e-commerce and direct channels to align digital marketing campaigns against channel specific business objectives.
• Identify opportunities for applying new technologies, digital products and services to online campaigns
• Own digital marketing budget, allocations, forecasting, results and reporting
• Closely align with the traditional and website leaders to ensure the cross functional plans provide optimal business results
• Utilize media analytics and tools to maintain and/or develop effective reporting standards
• Drive development and management of co-marketing / Impact media / and co-branded partnerships
• Manage and develop a digital media team to achieve excellence through high performance initiatives, goals and partnerships
• Stay abreast of new digital media trends and the overall digital environment.
Qualifications
• Minimum 8-10 years of progressive digital marketing experience required. Digital agency experience preferred
• Bachelor’s degree required, MBA preferred
• Track record of delivering multifaceted digitally driven campaigns from strategy through execution
• Proven expertise for building a digital buying team
• Proven track record of managing the media planning and strategy for a large account
• Strong track record of leveraging data driven research/analysis to drive strategic direction and optimize marketing programs
• Proven expertise of b2b lead generation
• Creative thinker and innovator
• Collaborative leader working in highly integrated team environment
• Exceptional relationship building and people management skills as well as the ability to prioritize, multitask, focus, lead, influence and delegate while working in fast-paced and demanding situations.
• Strong written and verbal communication skills required
• Must have strong consumer understanding skills, ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to consumers
• BS/BA required, MBA preferred