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Job Title: Digital Marketing Specialist
Location: Hyderabad
Responsibilities:
- Develop and execute digital marketing strategies to drive online traffic and generate leads.
- 3-5 years of experience in creating and managing content marketing strategies, including content creation, distribution, and performance analysis.
- Manage and optimize digital advertising campaigns, including Google AdWords, Facebook Ads, and display advertising.
- Conduct keyword research and optimize website content for search engines (SEO).
- Create and manage email marketing campaigns to nurture leads and engage existing customers.
- Manage social media channels to increase brand awareness and engagement.
- Monitor and analyze key performance metrics to measure the success of digital marketing efforts.
- Stay up-to-date with the latest trends and best practices in digital marketing and recommend new strategies and tactics.
Qualifications:
- Bachelor’s degree in marketing, Communications, or related field.
- Proven experience in digital marketing, with a strong understanding of digital marketing channels and strategies.
- Experience managing digital advertising campaigns, including Google AdWords and Facebook Ads.
- Proficiency in Google Analytics or similar analytics tools.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
Preferred Qualifications:
· Experience with marketing automation platforms (e.g., HubSpot, Marketo).
· Knowledge of HTML/CSS and website CMS platforms (e.g., WordPress).
· Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint).
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