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About the Company: First Fiddle Restaurants, one of India’s most prominent F&B companies in the casual dining sector, is headed by Priyank Sukhija. Starting the journey from Lazeez Affair in 1999 to MisoSexy and Bougie in 2022, we have created wave after wave in the industry with over 30+ restaurants, brands, and franchises across India. Website link - www.firstfiddle.in Responsibilities: Managing the complete digital marketing strategy for the First Fiddle brand starting from domain suggestion, tagline suggestion, website development, social media wrt: Instagram Ads management Facebook Ads Management Google Adwords Account Management Emailers Planning and Execution SMS & Whatsapp Marketing Developed dynamic strategies & executed various online/offline campaigns for various occasions in order to increase customer’s engagement and to generate revenue. Planning Instagram/Facebook boost & maintaining hygienic check, customer reviews on Google/Facebook for all restaurants social media handles. Developed healthy business relationships with relevant digital influencers. Managing access to all the business managers and pages for first fiddle. Planning the messaging templates for social media so the brand image doesn’t get impacted Collaborate with campaign managers, creative team, and designers and partners for flow of work Consistently brainstorm and collaborate with a team for new ideas and strategies Maintain all Social Media Hygiene and update the latest information on all affiliates Coordination with restaurant managers for outlet level performance and impact of ads on sales, footfall Coordination with affiliates for uploading new restaurants, offers, menus etc
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