Performance Marketing Executive

Performance Marketing Executive - Wishlink About Wishlink Wishlink is a fast growing and early-stage start-up aiming to define new charters at the intersection of two of the most prominent aspects of the internet: e-commerce and social media. We equip creators with their personalized links where they can tag products with their social media posts, and make it easy for their community to shop. Wishlink makes acquiring customers and driving sales via creators easy, trackable, and efficient for the brands. Empowering creators to monetize their content effectively and drive genuine value for their community as well as the brands. Enabling brands to efficiently work with creators at scale. Quick setup, measurable & positive ROI and outcome-based pay-outs. Assisting customers to discover and shop their favourite creator's recommendations seamlessly Your Responsibilities at Wishlink: Execute creator acquisition campaigns across digital platforms, including Meta Ads, Google Ads, Email, and Website. Conduct keyword research, audience segmentation, and targeting to handle and optimize acquisition campaigns. Scale campaigns, monitor data continuously, analyze analytics, interpret data, and optimize performance. Constantly experiment to maximize creator sign-ups. Own conversion funnel KPIs and report data for interpretation. What We're Seeking? 2-3 years of experience in growth roles and managing conversion campaigns. Exposure to Meta Suite, Google Ads, Email Marketing tools, and SEO optimization. Analytical skills to analyze market trends, customer behavior, and competitor activities, identifying opportunities and recommending marketing initiatives. Experience in data reporting, analysis, and interpretation using Excel to derive actionable insights. Ability to collaborate effectively with cross-functional teams. Adaptability to changing business needs and priorities. Essential Requirements: 2-3 years of hands-on experience in conversion and acquisition marketing campaigns. Proficiency in Meta Business Suite, Google Ads, Email marketing platforms, Google Analytics, and Excel. Strong verbal and written communication skills. Bonus Points if You: Have experience in a fast-paced growth startup. Have worked on scaling app install journeys. Enjoy online shopping and browsing influencer content and recommendations. Join us at Wishlink, where innovation meets opportunity in the dynamic realm of digital marketing!