Search Engine Optimization Specialist

  • Pune
  • Truein
Job Title: SEO Specialist Location: Baner, Pune About Us : Truein is a fast growing B2B SaaS product company, offering Attendance & Timesheet solutions to the companies with Contractual and Distributed workforce. 500+ customers across the globe now believe in what we do and have embarked on this journey with us. At Truein, we are on a mission to bring transparency and controls in the time & attendance process. We leverage Face recognition and AI technologies. We are backed by Investors and a high potential team of 30 people and growing. Our Culture : At Truein, we genuinely care about every member we hire. You’ll learn new things regardless of your experience level. We strongly believe in creating value for all stakeholders - our employees, customers, and investors. We foster ownership, and have a dynamic, fun and vibrant startup culture. Role Overview: We are looking for a SEO Specialist to join our team. The candidate should be ambitious, result oriented with great attention to details. It is an individual contributor role wherein you would work with a small but highly competitive and effective team. Responsibilities: Conduct in-depth technical SEO analysis, addressing site architecture, crawling, and indexing issues. Generate regular reports on key SEO metrics and KPIs, providing actionable insights for optimization. Identify and implement technical enhancements to improve overall website health, search engine visibility, content optimization, and link-building strategies based on data analysis. Conduct thorough keyword research to identify opportunities for on-page optimization. Collaborate with the content creator to ensure content aligns with SEO strategies and targeted keywords. Optimize on-page elements, including meta tags, headers, and content, for improved search engine rankings. Develop and execute effective link-building strategies to enhance website authority. Identify and build relationships with influencers, publishers, and relevant websites for link acquisition. Collaborate with the SEO team to align link-building efforts with overall SEO goals. Monitor and analyze the effectiveness of link-building campaigns, adjusting strategies as needed. Stay abreast of industry trends, algorithm changes, and emerging SEO technologies. Implement best practices and innovative approaches to maintain a competitive edge in the SEO landscape. Requirements: 2 to 5 years of experience in technical SEO analysis, including site architecture, crawling, and indexing preferably in a B2B setting. Strong knowledge of SEO tools, Google Analytics, and Google Search Console to monitor and analyze website performance. Expertise in on-page optimization and keyword research. Experience in developing and executing successful link-building strategies. Excellent communication and collaboration skills. Graduation in any stream. Good to have: Up to date with the latest SEO trends, industry changes, and best practices. Analytical mindset with the ability to interpret data and provide actionable insights. Has worked at growth stage startup You will get : Competitive compensation package and benefits. Work closely with founders and be part of a truly amazing team. Join a fast-growing startup early, make a difference and enjoy the ride.