Role: Digital Marketing Strategist

Location: Pune

Experience: 2-4 years

Overview:

We are seeking an experienced Digital Marketing Strategist to spearhead our company’s and clients’ online marketing initiatives. In this pivotal role, you will be responsible for developing and executing innovative digital marketing strategies that drive brand awareness, engage our target audience, and contribute to the overall success of our marketing efforts.

Key Responsibilities:

Craft and implement comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and display advertising
Develop compelling and relevant content for our websites, blogs, and social media platforms
Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search visibility
Curate and manage a content calendar for social media platforms (Meta, X, , Instagram, etc.)
Leverage web analytics tools (GA4, GSC, etc.) to track and analyze campaign performance, and optimize strategies accordingly
Collaborate closely with cross-functional teams to align digital marketing efforts with overall business objectives
Manage and coordinate with designers, developers, and content writers to ensure seamless execution of digital marketing initiatives
Monitor and maintain the company's and clients’ online reputation across various review platforms and social media
Address and resolve negative reviews and comments promptly to maintain a positive brand image
Stay updated with the latest digital marketing trends, technologies, and best practices
Prepare and present monthly reports to stakeholders, highlighting campaign performance and insights

Skills:

Proven experience in developing and implementing successful digital marketing strategies
In-depth knowledge of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and web analytics
Excellent written and verbal communication skills
Strong creative thinking and problem-solving abilities
Ability to manage multiple projects and meet deadlines in a fast-paced environment

Tools and Technologies:

Proficiency in digital marketing tools (SEMrush, GA4, GSC, Google Ads, Meta Ads Manager, etc.)
Familiarity with content management systems (CMS) and email marketing platforms
Experience with project management and collaboration tools

If you are a strategic and creative digital marketing professional with a passion for driving online success, we encourage you to apply for this exciting opportunity.

Apply now

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