Position Title: Product Executive- Pharmaceuticals
Reports to : Product manager
Division / Department: INTL Marketing
Location: HQ-Madurai
KEY RESPONSIBILITIES:
Technical assist/Complaint handling
To be a knowledge repository, able to help in content development, new product training & technical assistance to the sales team & customers if necessary.
Track key performance indicators
Monitor metrics such as sales number, customer adoption rates, and user engagement to assess the product's success.
Product Go-to-Market Strategy
Develop launch plan, Oversee product Marketing, manage product positioning.
Analyze competitor landscape
Identify and assess competitor offerings to ensure the product stands out and offers a unique value proposition.
Conduct market research
Understand customer needs, preferences, and market trends to inform product development decisions.
Make data-driven decisions
Utilize data insights to inform product roadmap updates, feature enhancements, and future product development strategies.
Oversee product marketing
Work with the marketing team to develop effective marketing campaigns that generate awareness and interest in the product.
Manage a product roadmap
This translates putting a strong plan, outlining key features, functionalities, and release timelines.
Educational Qualifications: Any PG/ MBA
Experience: 3 to 5 years medical sales experience or MBA with ophthalmic or medical marketing experience.
Competencies:
Technical understanding, Strong communication, Marketing knowledge, Critical & strategic thinking.
Other Attributes:
Skill in understanding the Data, Marketing Content creation, Data analysis