Digital Marketing Manager

About Pepup HR:

Pepup HR stands as a global leader in workforce solutions, facilitating organizational transformation through strategic talent management in the contemporary and dynamic world of work. Our specialized HR and recruitment services seamlessly align companies with exceptional professionals, delivering targeted recruiting, streamlined staffing, and flexible outsourcing solutions. With a dedicated and diverse team, we prioritize the precise needs of both job seekers and employers, ensuring optimal outcomes for the extended Pepup HR family.

About the Job Role:

We are seeking a dynamic Digital Paid Media Specialist to join our team and drive the promotion of our products and services through effective advertising campaigns. The ideal candidate will have a strong background in managing performance campaigns across various platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant online channels, strategies, and analytics tools. This role involves creating and optimising national and international ad campaigns, analyse campaign performance, and implementing strategies to maximise ROI.

Job Responsibilities:

1.      Advertising Campaign Management ; Plan, create, and manage digital performance campaigns across various platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.

2.     Campaign / Media Optimisation : Conduct research and implement strategies to optimise ad campaigns and improve visibility in various platforms.

3.     A/B Testing : Perform A/B testing of ad creatives, targeting parameters, and landing pages to identify the most effective strategies for driving registrations and conversions.

4.    Budget Management : Monitor advertising budgets and allocate resources effectively to achieve campaign objectives within budget constraints.

5.     Analytics and Reporting : Setup & use analytics tools such as Google Analytics, Facebook Insights, and others to track campaign performance, analyse key metrics, and gen- erate actionable insights for optimisation.

6.     Conversion Rate Optimisation (CRO) : Identify opportunities for improving conversion rates throughout the customer journey, from click to sales, and implement strategies to enhance Conversion / CAC efficiency.

7.     Adaptive Strategy Development : Stay updated on industry trends, algorithm changes, and best practices in digital marketing, and adapt strategies accordingly to maximise results.

8.     Collaboration : Work closely with the marketing team, content creators, and other stakeholders to align advertising efforts with overall marketing objectives and messaging.

Requirements:

·      Experience: 5 to 7 years of proven experience in digital media campaign management and optimisation. Experience in a similar role in ecommerce industry is a plus.

·      Ad Platform Proficiency: Expertise in managing ads on platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant advertising platforms.

·      Analytical Skills: Proficiency in data analysis, with the ability to interpret campaign metrics, identify trends, and make data-driven decisions to optimise performance.

·      Communication Skills: Excellent written and verbal communication skills, with the ability to convey complex concepts clearly and effectively to diverse audiences.

·      Strategic Thinking: Strategic mind-set with the ability to develop and execute effective digital marketing strategies aligned with business goals and objectives.

Job Role Details:

●     Location: South Delhi (Greater Kailash - Part 2)

●     Tenure: Full Time/Permanent

●     Remuneration: Rs. 7 - 9 LPA

●     Language Proficiency: English and Hindi

Link to join:

If you are interested or know anyone who would be a good fit for the role, please fill out the form (https://forms.gle/QNvt7s8gPsaDSA6K6) You can always reach out to us directly for any queries at hr@pepuphr.com. To know more about Pepup HR, please visit LinkedIn page at https://www.linkedin.com/company/pepup-hr/