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*For candidates having 0-3 years of experience as digital marketing specialist
Position Overview
Marketing Specialist, New Delhi
If you are a driven, hardworking & upbeat individual who is passionate about digital marketing & loves the excitement of a start-up, then we are looking for you. We’d love for you to join us as an App Marketing Associate to drive mobile app installs and app usage for our clients, located all over the world.
About Studio Mosaic
Studio Mosaic is an award-winning, growth-oriented app marketing agency based in New Delhi, India. We've been listed amongst the Top App Marketing Agencies in the world by the likes of Clutch.co, BusinessofApps, GoodFirms and many other industry-leading portals for 7 years on the trot. We’re also ranked as the #1 App Marketing Agency in India by Clutch.co for over 5 years.
The team is led by a dynamic, husband and wife duo, who have 15+ years’ experience in the app ecosystem. We have an eclectic mix of mobile app experts that have launched & promoted 800+ apps all across the world, resulting in growth in both active users and revenue. Some of our clients include Sony, Aditya Birla Capital, Yatra, 3M, HCL along with many other internationally-renowned apps.
You can learn more about us at https://studiomosaicapps.com and check out what our clients say about us here – http://bit.ly/2W3Wt5O
Key Responsibilities
● Communicate with clients regularly and ensure delivery of all client objectives
● Create an overall growth strategy for the app for user acquisition & retention depending on client requirements
● Undertake Appstore Optimisation (ASO) including keywords, screenshots, preview video, reviews and everything else that impacts the app’s appstore presence
● Advertise on mobile app marketing channels, such as Facebook Ads, Google Ads, Apple Search Ads, and optimize campaigns to achieve desired performance goals
● Audit the app and suggest improvements to improve in-app conversion rates
● Make analytics and data driven decisions to optimize acquisition & retention strategy
● Prepare and study weekly performance reports for all clients to analyze past performance and prepare strategy going forward
● Frequently communicate with clients to discuss performance updates, changes and strategy.
- Required Skills & Competencies
- Most importantly, you should have the willingness to learn. You will be trained for the role on the job and you would be expected to be a quick learner
- A basic understanding of apps and the app store ecosystem
- An analytical bent of mind and data driven attitude. We are looking for someone who can crunch numbers and find answers and patterns. Hence, data analysis and comfort with numbers is an important requirement for the job along with knowledge of using Excel
- A keen sense of design is essential. The incumbent should be able to visualize modern creative designs and get them executed by the in-house designers
- Excellent verbal, written and interpersonal skills. You will have to liaise with partners and clients located all over the world, primarily in the USA, UK, Canada and Australia
Personality Skills you should possess
- A passion for mobile apps and digital marketing is a must for the job
- High level of ownership and a go-getter attitude. At Studio Mosaic, we encourage you to be an independent thinker and self-starter. We are looking for someone who is intrinsically motivated
- Ability to manage and prioritize multiple projects is important. You should be able to multitask and deliver under pressure with strict timelines
- You will be a part of a team that prides itself on working with each other instead of vs each other. We are looking to hire someone who is a team player and will add to the camaraderie and fun.
Why join Studio Mosaic?
- A fun, intelligent, empowered and trustworthy team to work with.
- Opportunity to gain immense learning on how to market and grow mobile app businesses form some of the best in the world.
- An accomplished and empathetic founding team to guide you.
- Opportunity to discuss strategy with global clients who are business owners and entrepreneurs ∙ Remote work from home, till the pandemic situation prevails.
Interested candidates can apply directly from the website or send in their resumes to jobs@studiomosaicapps.com