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Job Description
Administration analysis and reporting
Our Multichannel-Unit is looking for an offline media analyst to create the basic, medium, and complex reporting for our clients in specified standards.
Responsibilities
- Task: operational buying of TV advertising time / responsibility for optimal advertising-spot-placement
- Translate Excel buying approvals from the media planner into our buying-tool MediaWizard (MW)
- Provide the system with all given parameters like budget, GRP, CpGRP, time-zone-share, channel mix, net-reach or other relevant KPIs.
- Verification if all given KPIs are reachable with a simulation by the system MW
- Booking selected ad-breaks via automatic buying at the vendors and transmit all bookings to our data-management tool DAP.
- Booking-management in DAP: create and manage orders, synchronization bookings with the vendors, apply and maintain discounts.
- iterative optimization process to check whether existing bookings can be replaced by new ones with better performance/KPI
Requirements
- Must be able to understand and interpret various data (absolute numbers; Indices; percentages)
- 4+yrs of experience in offline Buying and experience in Yumi, IRS
- Proactive and communicative
- Accuracy
- Excel skills
- Analytical understanding
- English- or German-speaking/-writing
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