.. periodically to visit Distribution centers and plants and collaborate with the teams. up to date with best practices and follow standards. work relations with internal and external partners. solutions align with the IT long-term strategy. ability to effectively communicate with all levels of the organization .. read more
Job Purpose
The role of manager for Events will play a key role in building, growing, and sustaining high levels of aspiration for Royal Enfield’s electric vehicles business through inventive and disruptive campaigns. The purpose of this role is to bring strategic thinking & execution, and innovation into events, especially PR events, for the electric vehicle brand & products at Royal Enfield, and to build relevant systems and processes to ensure smooth functioning within all internal and external stakeholders resulting in higher levels of aspiration for the brand and positive word of mouth. This role will develop and execute strategic plans to enhance brand visibility, manage ride events and experiences, and organize impactful events that showcase our electric vehicles.
Key Responsibilities
Strategic planning and execution
- The incumbent of this role is being brought in with the single purpose of leading the ‘thinking’ of events and how they effectively and impactfully contributes to brand and sub-brand awareness, engagement and equity
- Responsible to curate, build, and sign-off all event plans for EV product & brand, initiatives and special projects, regional level equity building
- In addition to working on larger Annual plan, broad direction for events and PR innovation, the incumbent will also own the creation and execution of quarterly, and monthly plans for EV products across regions
- Oversee budget allocation for events activities, ensuring optimal use of resources to achieve desired outcomes
- Plan and implement consumer experience through events to amplify the brand imagery
Excellence and innovation in events
- Critical element of the job role will be to bring in a new-level of thinking and exploring possibilities with an intent to disrupt, and innovate | Capably manage events, for expected deliverables of consumer experience, strengthening brand equity and PR while bringing in a fresh and almost disruptive thought-process to ideation and to launches
- Ideate consumer events and experiences in a very non-linear manner, closely aligned with brand personality and values, while ensuring impactful results
Ownership of Events, Launches, Rides and Brand initiatives
- Incumbent will lead and be responsible for end-to-end planning and execution of product led events for EV - including new launches, variant and sub-brand launches, brand activation, rides, motorcycle custom program, including other relevant projects
- Supporting and amplifying all initiatives and brand campaigns through appropriate and innovative events ideas
- Plan and execute high impact launches ensuring on-time-in full delivery of PR strategy and launch program, seamless execution for all new variant launches
- Work with the PR team to closely manage influencers and media events and relationships
- Strengthen the supplier and agency ecosystem and the internal team structure to encompass regional, central and sub-brand level priorities
- Lead the setup of critical SOPs to ensure high levels of delivery and efficiencies within the system and across the agency ecosystem | Lead the implementation of all systems and processes including weekly meetings, monthly/ quarterly reviews, monthly and quarterly planning etc.
- Track and analyze events metrics to assess the effectiveness of campaigns and initiatives, providing regular reports and insights to stakeholders.
Stakeholder management
- Work closely and collaboratively with an array of internal stakeholders including PR, brand managers / leads and their teams, rides lead and their teams, business heads, marketing peer group team
- In-charge for key influencers and media relations across national press, regional press, auto-trade press, among others
- Should maintain and grow relationships with creator and influencer ecosystem
- Support the development of a sustainable supplier ecosystem by working closely with relevant agency(s) and team(s) to ensure seamless campaign execution, collaboration, impactful delivery on objectives, timely delivery, setting up SOPs for knowledge sharing and integrated working.
Team collaboration
- Work closely with the EV & Global Brand PR team to deliver impactful event experience and PR programs that elevate overall deliverables
- Work with the team to align work-streams and projects, close plans and documents, closely monitor outreach programs and implementation
- Work cohesively and collaboratively with the team to maintain team motivation
Education
Graduation / Degree in Communications / Mass Communications / Marketing Communications
Experience
- 8+ years of work experience in the events domain (Priority to experience in motorcycle industry, 2-wheeler industry, 4-wheeler industry - in that order)
- Experience of having worked on media events in the automobile space
- Exposure to global markets
- Passion for motorcycling and keen understanding of motorcycles would be a strong advantage
- Experience of having worked with lifestyle / youth brands would be an advantage