Executives - Social Media Marketing

Company Name: IMS Group (Interactive Manpower Solutions Pvt. Ltd.)

Job Title: Executive – Social Media Marketing

Division: IMS nHance

Job Location: Ahmedabad (Work from Office)

Job Description:

Role & responsibilities:

Content Creation:

• Copywriting: Crafting compelling and engaging copy for social media posts, ensuring it aligns with the brand's voice and tone.
• Design: Create graphic designs using design tools like Canva to create visually appealing and shareable content, including images, infographics, and videos.

Strategy Development:

• Content Strategy: Planning and developing a content calendar that aligns with the overall marketing and business goals.
• Campaign Planning: Creating and executing social media campaigns to increase brand awareness, engagement, and conversions.
• Audience Engagement: Monitoring trends, responding to comments, and engaging with the audience to build a community around the brand.

Scheduling and Publishing:

• Scheduling Tools: Utilizing social media scheduling tools to plan and automate the posting of content across different platforms.
• Timing Optimization: Identifying optimal posting times based on the target audience's behavior and platform algorithms.

Analytics and Reporting:

• Performance Monitoring: Tracking key performance indicators (KPIs) such as likes, shares, comments, click-through rates, and conversions.
• Data Analysis: Analyzing social media metrics to gain insights into the effectiveness of campaigns and making data-driven decisions.
• Reporting: Creating regular reports to showcase social media performance and suggesting improvements.

Community Management:

• Customer Service: Addressing customer inquiries, feedback, and complaints on social media platforms.
• Building Relationships: Cultivating and nurturing relationships with followers, influencers, and other relevant communities.

Stay Updated on Trends:

• Platform Updates: Keeping up to date with changes in algorithms, features, and trends on major social media platforms.
• Industry Trends: Staying informed about industry trends and incorporating relevant content into the social media strategy .

Ad Campaigns:

• Paid Advertising: Creating and managing paid social media advertising campaigns to boost reach and achieve specific objectives.
• Budget Management: Monitoring ads spend and optimizing campaigns for maximum return on investment

Collaboration:

• Cross-Functional Collaboration: Working closely with other teams, such as marketing, sales, and customer support, to align social media efforts with broader business objectives.
• Influencer Collaboration: Identifying and collaborating with influencers to amplify the brand's reach.

Continuous Learning:

• Professional Development: Staying current with industry best practices, attending webinars, workshops, and seeking opportunities for professional growth.

Preferred candidate profile

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of social media marketing concepts and best practices
• Experience/knowledge with B2C social media, Google AdWords and email campaigns and SEO/SEM
• Basic knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills

Interested applicants can share their updated CVs and portfolio at: Himanchi.kothari@imsplgroup.com