Copywriter

About Expand My Business: Expand My Business is Asia’s largest managed marketplace for digital services. We offer services in the digital space, broadly divided into four verticals: IT Development, Digital Marketing, Web 3.0, and Resource Augmentation. We operate with a pool of verified agencies across India on our platform.

Job Overview: As a Copywriter, you will be responsible for crafting compelling and persuasive copy that effectively communicates our brand message and resonates with our target audience. You will have the opportunity to work on a variety of projects across different channels, including digital, print, and social media.

Experience Required: 3 years

Contract Tenure: 1 Year

Responsibilities:

• Write clear, concise, and engaging copy for various marketing materials including but not limited to website content, product descriptions, email campaigns, social media posts, advertisements, and landing pages.
• Maintain consistency in brand voice and tone across all communication channels. Ensure that all copy reflects the brand's personality, values, and messaging guidelines.
• Conduct audience research to understand the needs, preferences, and pain points of our target audience. Use insights to tailor copy that resonates with different customer segments and drives engagement.
• Collaborate with cross-functional teams including marketing, design, and product development to brainstorm ideas, develop concepts, and execute campaigns that meet business objectives.
• Review and edit copy for accuracy, clarity, grammar, punctuation, and adherence to brand guidelines. Ensure all copy is error-free and meets quality standards before final approval.
• Participate in brainstorming sessions to generate creative concepts and develop campaign ideas that resonate with the target audience and achieve desired outcomes.

Qualifications:

• Bachelor's degree in English, Journalism, Communications, or related field.
• Exceptional writing and editing skills with a keen eye for detail and proficiency in grammar, punctuation, and style.
• Excellent time management and organizational skills with the ability to meet tight deadlines in a fast-paced environment.
• Demonstrated ability to write creative and engaging content pieces that resonate with the target audience

What’s In It For You:

• A dynamic and trusting work culture.
• Work closely with an experienced leadership team.
• Collaborate with global entities to offer our solutions.
• Work with a Govt. Client
• 5 Days a week
• Fixed timings