Account Director - B2B

  • Gurugram
  • Cog Culture
About Cog Culture: We are a full-service marketing communications agency with a decade-long experience in transforming ideas into impactful brand narratives. With a dynamic team of over 100 skilled professionals, we have excelled across diverse sectors, earning recognition as the No.1 Independent Integrated Agency at the Goafest Creative Abby Awards and as the Design Agency of the Year 2023. Internationally, our achievements include winning Gold in Brand Design Identity and Live Events at the Golden Award of Montreux 2023. On the digital front, our B2B Fintech Campaign has been honored with the Brand Equity Digiplus Award, Afaqs Digies Digital Awards, and E4m Prime Time Awards. Our commitment lies in crafting compelling stories through creativity, innovation, and strategic thinking. Role Name: Account Director B2B Summary: As a member of the Account Service team, you are a one-part B2B marketing expert and one-part relationship pioneer. You are the engine that drives your client relationships/programs/projects and you serve as the senior point-of-contact promoting organic growth for the 2 - 5 accounts assigned to you. You champion client strategy (independently and in collaboration with our strategy & media department) confidently influencing senior client decision-makers. You leverage your knowledge of business, industry, marketing, and client dynamics to drive progress and performance. You have a growth mindset: You take an active role in individual and client growth by developing a portfolio account approach – understanding how multiple clients, opportunities, senior contacts, and case studies/experiences influence success. Key Responsibilities: I. Provide strategic leadership and oversight to the client services team, ensuring seamless execution of client campaigns and initiatives across various verticals. II. Cultivate and nurture strong relationships with key decision-makers within our B2B client portfolio, serving as the primary point of contact and trusted advisor. III. Drive revenue growth by identifying and capitalizing on cross-selling opportunities, while proactively addressing client needs and challenges. IV. Collaborate closely with cross-functional teams, including creative, account management, and strategy, to ensure effective communication and alignment with client objectives. V. Develop and implement client retention strategies, fostering long-term partnerships built on trust, transparency, and exceptional service delivery. VI. Monitor industry trends, competitive landscape, and best practices to continuously enhance our service offerings and maintain a competitive edge. VII. Ensure adherence to agency processes, policies, and quality standards, while promoting a culture of continuous improvement and client-centric service excellence. VIII. Represent the agency at industry events, conferences, and networking opportunities, showcasing thought leadership and building brand recognition. Qualifications: - Master’s degree in a relevant field (Marketing, Business Administration, or similar); advanced degree preferred. - Proven track record of 5-10 years of progressive experience in client services or account management roles within the advertising/marketing industry, with mandatory exposure to B2B clients. - Demonstrated ability to lead and mentor high-performing teams, fostering a collaborative and results-driven environment. - Exceptional communication and interpersonal skills, with the ability to build rapport and influence at all levels, both internally and externally. - Strong business acumen, with a deep understanding of B2B marketing strategies, industry trends, and client needs. - Excellent problem-solving and decision-making skills, with the ability to navigate complex situations and deliver effective solutions. - Proven ability to manage multiple projects and priorities in a fast-paced, dynamic environment, while maintaining attention to detail and quality. - Proficiency in relevant software and tools used in client relationship management and project tracking. If you are a seasoned leader with a passion for client service excellence and a proven track record in the B2B advertising/marketing space, we invite you to apply for this exciting opportunity. Join our team and play a pivotal role in shaping the future of our agency and delivering exceptional value to our clients.