ASO Manager

Ninjacart - Pioneer. Challenge Yourself. Create Better Lives.Ninjacart is India's leading agri-platform, which leverages technology and data to organize the agri-commerce ecosystem. Over the last 8 years, our made-for-India technology and India-centric solutions have disrupted the way fruits and vegetables move from farms to consumers’ plates. We empower farmers and other players in the ecosystem in ways never done before.Ninjacart aims to be the digital network for global agri-commerce that solves structural problems such as information asymmetry, payment hassles, distribution inefficiency, and discovering new buyers and sellers with tech-first solutions.Ninjacart has raised over $350mn from Walmart Group, Tiger Global, Accel US, Accel India, Syngenta, and others. We are one of the top 25 startups to work for, according to Linkedin.We are a highly motivated, results driven community, who focus on proactive approaches to problem solving. We cherish entrepreneurial spirit and provide significant operating autonomy to senior leaders. There are ample opportunities and challenges to be solved at scale and in real-time.Short Role Summary -Role will include shaping our organic strategy, copy writing, competitor monitoring, industry research data analysis, reviewing visual communication, and guiding designers in creating engaging and relevant assets.Responsibility-  Main to grow our apps’ organic traffic on Google Play and the App Store.-  Managing and optimising our store presence in order to improve our rankings and maximise our install rate. -  Monitoring and tracking app install rate using the latest analytic tracking tools.-  Optimizing conversion rates for app download pages by utilizing various content and visual tools Performing keyword research in multiple languages -  Writing app descriptions, titles using researched keywords -  Track and analyse keyword rankings -  Come up with new A/B test ideas and work with the design team to implement them-  Ability to communicate data heavy test results clearly with internal stakeholders.-  Manage the localization of our apps -  Optimize the text assets of all our apps -  Proofreading and editing reports -  Taking ownership of all our apps across the Google play store. Requirement-   Technical proficiency, including the ability to communicate with developers.-  An analytical mindset with solid understanding of ASO/SEO KPIs -  Proficiency with ASO tools, including Google Play Console and crawling software -  Strong verbal and written communication skills -  Ability to work within a team and independently Tools Expertise : Experience on tools like Google Webmasters, Google Analytics, Ahrefs, Screamingfrog, Google play console, ASO tools, CMS environments such as WordPress etc.