Account Planning Lead (Market Research)

  • Mumbai
  • Schbang

● Responsible for creating a team culture that is built on quality, trust and superior specialist skill sets, that breeds success, fosters effective teamwork and relationships at the workplace, and spreads an integrated mindset among all the key stakeholders


● Strategically Planning quarterly and annual plans for your brands


● Planning and aiding in implementation of integrated strategies on brands, by driving business value for them


● Actively identifying opportunities to deliver award winning work backed by research & consumer understanding


● Establishing processes/systems for cross selling client services across the company


● Implementing robust schedule for following: KPI Sheets for Every Client, Sales tracker where applicable


● Maintain Strategy Master sheet which summarizes the goals for the year. Ensure that the teams at Schbang are delivering based on the annual business & marketing goals


● Manpower mapping and Salary Budgeting for your team


● Identify opportunities for mining existing brands as well as build projects for the teams in order to aid in meeting of targets


● Identify and Develop PR opportunities that create a favorable image for the team and company at large


● Implement SOPs, follow processes, evaluate TATs and set expectations streamlining the communication functions between stakeholders and employee