Manager – B2B Solutions Marketing

The Xceedance marketing and communications team seeks a skilled B2B solution marketing manager who is experienced in collaborating with diverse business leaders to develop detailed marketing materials and deliver multi-faceted brand and capabilities positioning projects. Our ideal candidate is proficient in business/technology writing, multi-media conception and production, editing/proofreading, and content packaging, and can adeptly manage a range of marketing service providers. An understanding of the global insurance industry is a big plus.

Responsibilities

• Marketing
• the creation and production of capabilities messaging about consulting services/support and technology enablement for insurance organizations.
• with the brand team to ensure marketing and positioning assets are consistent across all company platforms and compelling for diverse markets.
• the company’s target audiences and their needs — through research, reviews of existing content, and interactions with business teams.
• a research repository of insurance industry intelligence, analyst reports, influencer insights, and competitor information.

• Development, Distribution, and Management
• persuasive copy for brochures, case studies, whitepapers, presentations, blogs, video scripts, and web pages that drives conversions, increases click through rates, and keeps the target audience engaged.
• and proofread content for accuracy, consistency, and readability.
• on SEO research for high-performing keywords that align with the website, social media, and content goals.
• best practices and proactively recognize opportunities to reuse, repackage, and optimize content to maximize messaging ROI.
• all marketing content and assets (physical and digital) across business units are updated. Keep the WordPress-based website up to date across all solutions and resources pages.
• data and key metrics, including A/B testing to measure the impact of the copy and transform those insights into measurable ideas to make relevant and effective changes.
• the outreach and distribution plans for all content types and assets.

• Support
• closely with business units to leverage content for brand building, leads acquisition, and customer engagement activities.
• creative direction and translate account-based marketing campaign briefs into persuasive content concepts and deliverables.
• the sales team with target market segmentation, account research, buyer persona development, and competitive intelligence.

• Management
• multiple content-development assignments and work quickly and accurately in a deadline-driven environment, with emphasis on being proactive and regularly communicating with stakeholders and agency partners.
• manage service and technology offering launches, including the development of collateral, and content support for lead generation campaigns.

• Management
• relationships with key business unit leaders, understand their target buyers, and identify content requirements to help position their offerings in the market.
• relationships with creative agencies, ensuring clear briefs, iterative editing of content, and delivery on deadlines.
• support for analyst and influencer relations, including the coordination of briefings, sharing news/updates with analysts, and promoting new solutions/initiatives.

Qualifications

• 4 to 6 years of relevant corporate or agency work experience in B2B marketing.
• or master’s degree in marketing, business, or journalism, or an equivalent combination of education and work-related experience.
• understanding of how various categories and forms of content are conceptualized, created, and promoted.
• writing, proofreading, and communication skills, focusing on articulating the brand voice.
• experience writing complex and engaging content across venues and platforms.
• content-development ideas and providing direction effectively — to mobilize internal teams and marketing agency partners.
• media expertise, including distributing content, creating and managing profiles/accounts, driving engagement, measuring results, and leveraging data to improve digital engagement.
• in managing the regional nuances of global services and technology marketing strategy/tactics.
• background in insurance industry marketing is desirable.