.. We are “Service Delivery Organization” in charge of developing (custom) applications on top of our cutting edge platform. We work closely with the Product development team that builds the platform, Data Science group that develops advanced deep learning technologies, speech to text algorithms, prediction .. read more
Digital UX/UI Design Leader
MY JOB
The UX/UI Design Leader will play a pivotal role in shaping the visual and interactive design of our digital platforms. You will build and lead a talented team of UX and UI designers to create user-centered and high-performing digital experiences that enhance user engagement, satisfaction, and conversion rates.
You are a key contributor for the digital user experience and growth of online business for India and oversee various phases of the team's design process: research, conception, development and execution while ensuring the team is in the best conditions to meet expectations and objectives.
- Owns the user experience on the website and Mobile App to provide the best in class experience for our online users.
- Owns the design strategies, framework, tools and governance for the Indian website and Mobile App in line with the local user needs and the Decathlon United Design Framework
- Responsible for complete digital experience from the user research phase, design to the delivery of the mock-ups
- Co-own the A/B testing strategy to run multiple usability tests on our online platforms and identify the quick wins through a data driven approach
MY RESPONSIBILITIES:
Responsibility 1
- Understand the company's design vision, how your team fits into it, and translate it into relevant objectives.
- Communicate as much as possible about the "why" rather than the "what."
- Develop and execute the overall design strategy for our website and mobile App, ensuring alignment with business objectives and user needs
- Co-create a roadmap with the product team and ensure its adoption.
- Work closely with product leaders and tech to break silos and deliver meaningful new features or products.
- Define and monitor relevant KPIs, capable of monitoring them over time to ensure the validity of the solutions proposed by your team.
- Stay up-to-date with industry trends, emerging technologies, and design tools to drive innovation and improve the digital user experience.
Skills Related to Responsibility 1
- Deploy the OKRs methodology.
- Establish a design vision.
- Strategic thinking
- Understanding of Product Management and IT.
- Functional Management
- Market Research and benchmarking
Responsibility 2
- Ensure that each feature your team works on is delivered on time with the highest level of quality possible.
- Translate the product roadmap into a design roadmap for your team.
- Co-create new agile operational models and implement them, helping to facilitate delivery quality during design rituals (Design review, Design retro, etc.).
- Improve overall design quality by defining standards, processes, and templates with other Managers and Principals and training your team to learn them.
Skills Related to Responsibility 2
- Backlog management and prioritization.
- Roadmap definition.
- Co-defining Product/User Experience Design.
- Autonomy
Responsibility 3
- Recruit, lead and inspire a team of UX and UI designers.
- Mentor your team members and create a pleasant and conducive learning environment.
- Identify and onboard external partner agencies as per the need of the project and the team.
- Foster a collaborative and innovative work environment.
- Enable your team members to evolve and help create a strong internal and external network.
- Promote the design culture within and outside the company: write blog articles, organize and speak at conferences, represent Decathlon at major events.
- Implement personalized career development plans for each member and support them in their evolution.
Skills Related to Responsibility 3
- Product Design framework.
- Rituals and organization.
- Human Management
- Leadership
- Project Building
- Collaboration/Networking
- Vendor Onboarding + Management
Responsibility 4
- Assist in the implementation of the Design system and other design standards within your scope.
- Advocate for a user-centric design approach, conducting user research, usability testing, and translating insights into design improvements.
- Create interactive prototypes to demonstrate design concepts and facilitate team and stakeholder discussions.
- Synchronize with other Product Designer Managers to identify cross-team improvements and issues.
- Develop internal relationships with various stakeholders in different Business Units.
- Participate in community expertise activities.
Skills Related to Responsibility 4
- Knowledge of DesignOps and Design System.
- Co-creation and synchronization rituals with Managers
- Verbal communication
- Persuasion
- Results-oriented
MY KEY DELIVERABLES
- UX Revamp for App and Website
- Decathlon United Vitamin Design System adoption in India
- Digital Delighted Customers
- Conversion
- Click Through Rate
- Bounce Rate
- Web Vitals / App performances
- A/B Tests
- Time to Market / Productivity of Design Team
- Digital TO Growth
- Potential Leaders developed
PRE-REQUISITES:
- 10+ years in Ecom in UX / UI
- 7 years in UX research
- 5 years of Leadership & Mentorship
Regular Interactions
- Product Managers
- Engineering Managers
- Product Designers
- E-commerce Leader
- Business Teams
- CX/UHC Teams
- Users
- Agencies