Product Analyst - CRM

  • Pune
  • Nielseniq

Product Analyst - CRM


If you’re a Product Analyst / Product Owner interested in product platform strategy and product development in the CRM space, this is the opportunity for you. You’ll be at the heart of enabling our internal users to do their jobs as efficiently as possible using our global CRM, Microsoft Dynamics 365. Our CRM data and functionality tie together our core enterprise processes, from marketing to sales to service of our clients.


In this role, you will contribute to a global product roadmap for CRM and will prioritize, define, and then build capabilities to meet user needs across NielsenIQ. You’ll collaborate with a team of product, technology (developers, QA and architecture), operations, and commercial leaders to define product features and generate / maintain detailed requirements to ensure the product meets evolving business needs and enable our users to work effectively and drive our business forward.



In your role, you would: ​​


  • Support the delivery of your product to meet the goals, stakeholder requirements and uses cases defined
  • Work with your scrum team(s) under the scaled agile methodology to plan, execute and deploy features and functions
  • Work closely with your scrum team(s) to troubleshoot feature bugs and test to ensure appropriate fixes are implemented
  • Be responsible for user acceptance testing as a proxy for users, as they match your user journey
  • Work with your product owner(s) to prioritize backlog items into sprints
  • Participate in roadmap planning and feature prioritization
  • Collaborate with Product Owner and scrum team(s) to plan, execute and deploy features and functions (using SAFe)
  • Break down epics into user stories and requirements based on user needs/challenges and evolving business needs
  • Ensure end-to-end product definition and delivery of solutions ​
  • Form hypotheses and potential solutions quickly that can be vetted out in prototypes or wireframes​
  • Build supporting materials as necessary, such as training of FAQ documents
  • Work with internal users and usage data to validate the effectiveness and success of your changes
  • Collaborate with user experience team, providing feedback on the designs


We are looking for people with: ​

  • Bachelor’s Degree in Computer Science or Engineering, or equivalent work experience​
  • 2-4 years of experience in a Product role, with previous experience in a Technology, Operations, or Data Science role​
  • Solid ability to present information in the simplest and most compelling way​
  • Solid communication skills, including the ability to influence key stakeholders
  • Experience in CRM (Microsoft Dynamics 365, Salesforce, etc.) is preferred
  • Experience in an Agile Product Owner role (breaking down requirements into user stories, sprint planning etc.) is preferred
  • Experience using JIRA for requirements and development work tracking is preferred
  • Experience with SAFe (Scaled Agile Framework) is a plus
  • Good understanding of technical concepts, services and implementations​
  • Excited to ideate on new challenges while simultaneously diving into the details​
  • Thrives in a fast-paced, collaborative, and flexible environment where no two days are the same​
  • Enjoys working in the gray or unknown - defining the undefined, challenging the status quo, and solving uncharted business challenges ​
  • Passion for using data and feedback to inform decisions and to advocate for our users​