Company Description

We’re Razorpod. We’re here to challenge the normal, and unconventional routes to branded communication through compelling solutions and a targeted approach to holistic advertising.

We’re a service-based entity headed by Shubhankar Nath↗ focussing on 360-degree solutions in the digital space inclusive of but not limited to marketing, advertising, and tech (innovation). We started back in June 2018, and we’re currently a team of 80+ individuals, continuously growing and hiring across the board.

B2B Media Planner

The role requires a deep understanding of the B2B landscape, strong analytical skills, and the ability to create strategic media plans that align with business objectives.

Responsibilities:

Conduct thorough market research to identify key industry trends, target audience behaviours, and competitor activities.
Analyse data and insights to develop a deep understanding of the B2B media landscape and identify opportunities for effective media placement.

Media Planning and Strategy:

Develop comprehensive B2B media plans that align with marketing objectives and target audience profiles.
Collaborate with internal teams and external partners to create integrated marketing strategies that leverage a mix of online and offline channels
Select appropriate media channels, including digital, print, events, and other relevant platforms, based on campaign goals and target audience preferences.

Budget Management:

Work closely with the finance team to establish and manage media budgets for campaigns.
Monitor and optimize media spending to ensure efficient use of resources and maximize ROI.

Vendor and Partner Relationships:

Negotiate and build relationships with media vendors, publishers, and other partners to secure favourable terms and placements.
Stay updated on industry trends and emerging media opportunities.

Campaign Execution:

Oversee the execution of media plans, ensuring timely and accurate implementation.
Monitor campaign performance and make data-driven adjustments to optimize results.
Collaborate with creative teams to develop impactful ad creatives that resonate with the target audience.

Reporting and Analysis:

Generate regular reports on campaign performance, providing insights and recommendations for continuous improvement.
Utilize analytics tools to measure key performance indicators (KPIs) and assess the effectiveness of media strategies.

Qualifications:

Bachelor's degree in Marketing, Advertising, Business, or related field.
Proven experience in B2B media planning, with a strong track record of successful campaigns.
Deep understanding of B2B marketing strategies and target audience behaviours.
Strong analytical and quantitative skills, with proficiency in data analysis tools.
Excellent communication and interpersonal skills.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Familiarity with various media channels and emerging trends in the B2B space.
Proficiency in using media planning tools and platforms.

Apply now

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