Copywriter

Job Title : Copywriter

Location : Bangalore, Work from Office

Kapiva is recruiting a Copywriter - Marketing with at least 3 years of experience in copywriting

for performance advertising, content management, and writing across different mediums. The

scope of this role is the content creation and management for all paid marketing efforts at

Kapiva – Facebook ads, Marketplace ads (Amazon, Flipkart, BB, etc), Videos, Content

Marketing, PR content, or any other marketing material.

Job responsibilities include:

1. Developing creative copies and scripts for digital ads across all formats- static, motion

graphics, videos, etc. based on product briefs

2. Execution and management of Kapiva’s content creation primarily across paid

advertising mediums and social media

3. Developing a clear strategy and vision for content campaigns and managing a team of

content writers, video specialists, and/or freelancers

4. Research, write, edit and proofread all levels of copy included headlines and body copy,

for online, offline, external, and internal needs

5. Supporting the sales channels in developing sharp communication targeted at

consumers across the customer lifecycle

6. Supporting the marketing function in developing world-class content communication in

the themes of health, wellness, and Ayurveda

7. Liaising with designers, freelancers, agencies, etc as required to achieve the

organization’s content objectives

8. Continuously innovating and tapping latest trends to push the bar on Kapiva’s content

quality.

We are looking for:

1. Bachelor's degree required; a postgraduate degree or diploma in communications is

preferred - 0-3 Years of experience in copywriting with 2+ years of ad agency

background - Ability to come up with creative ideas with strong storytelling skills

2. Fundamental understanding of digital advertising

3. Experience with video scripting and mood boarding is a plus

4. Passionate about building a consumer brand

About Us:

Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural

foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to

modern-day consumers. Kapiva's high-quality product range includes Herbal Juices, Ghee,

Cold-Pressed Oils, Nutrition Powders, and much more. Our products are top performers on

online marketplaces (Amazon, Flipkart, Big Basket, and many others), we're growing our

presence offline in a big way (Reliance, Nature’s Basket, Noble Plus, etc) and we’re Series A

funded by India’s best Consumer VC Fund – Fireside Ventures (invested in Epigamia, Paper

Boat, Yoga Bar, and many other iconic brands).

The team at Kapiva is headed by

Ameve Sharma: worked @McKinsey, @Baidyanath; studied @INSEAD & NYU and

We’re creating a new brand with a unique story and are looking for a team to help us grow our

business. You’d be joining a young, hungry team with a culture of honesty, humility, and hard

work. We’ve grown sales 4x in the last 12 months and served more than 10 Mn+ customers.