.. only help them to prepare for these shifts in advance but also to capitalize on their leadership skills. ROLES & RESPONSIBILITIES: • Identification of new business opportunities by monitoring of inbound marketing channels and activities • Monitoring of performance and analysis of reports in order .. read more
Job Description:
Role & responsibilities:
- Define performance marketing strategy across paid search, paid social, and other sponsored publisher channels to deliver on quarterly revenue and CAC targets for a portfolio of courses.
- Own end-to-end execution, while working closely with Business, Creative, and Analytics teams.
- Work on reporting weekly, monthly (Pivot table, VLOOKUP, PPT), analyze the data and share the insights, next steps with the client
- Attend weekly calls with the client
- Prepare a Media plan monthly & Quarterly
Key skills & qualifications:
- Experience 3+ years of experience in performance marketing across LinkedIn, Meta and Google; preferably in the B2B industry
- Someone who can manage complexity and is good at problem-solving with the first principal approach.
- Managed revenue deliverable portfolio, ideally with high budget management experience.
- Created high business impact and worked in high-growth B2B/B2C start-ups in growth marketing, preferably in user growth functions. Experience in performance marketing is a strong advantage.
- Highly data-driven and analytically very strong.
- Have an excellent understanding of channels like Google, Meta & LinkedIn for performance marketing
- Excellent communication & and presentation skills with great project management expertise.
What you will get:
- Work experience with senior management who are 10+ years in Industry
- Overall experience in growth marketing with strong revenue delivery experience
- Cross-functional exposure, work on growth marketing strategies along with product, content, and creative team
- Career growth opportunities across the length and breadth of growth marketing, product, and across the organization in a variety of functions.
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