Head of Social Media

Greetings from GEDU!!

About Gedu: Gedu is a dynamic and forward-thinking educational institution committed to providing high-quality learning experiences to students worldwide. As we continue to expand our global presence, we are seeking a creative and strategic individual to join our team as the Head of social media.

Job Summary: As the Head of Social Media at GEDU, you will play a pivotal role in developing and executing comprehensive social media strategies to enhance our brand presence, engage our audience, and drive student enrolment. You will lead a team of social media specialists, ensuring cohesive and impactful campaigns across various platforms.

Key Responsibilities:

• Strategy Development:

• Formulate and execute social media strategies aligned with the overall marketing objectives of GEDU.
• Stay abreast of industry trends and emerging platforms to identify new opportunities for engagement.

• Team Leadership:

• Manage and lead a team of social media specialists, providing guidance, coaching, and fostering a collaborative environment.
• Oversee the creation and scheduling of content calendars, ensuring consistency and alignment with brand messaging.

• Content Creation:

• Collaborate with the creative team to develop engaging and shareable content, including visuals, videos, and written materials.
• Maintain a strong brand voice and identity across all social media channels.

• Audience Engagement:

• Implement strategies to increase audience engagement, including community management, responding to inquiries, and fostering positive interactions.
• Monitor social media analytics to measure the effectiveness of campaigns and adjust strategies accordingly.

• Campaign Management:

• Plan and execute social media campaigns to promote events, courses, and initiatives.
• Collaborate with cross-functional teams to ensure the integration of social media into broader marketing initiatives.

• Brand Advocacy:

• Identify and engage with brand ambassadors, influencers, and industry partners to amplify the reach and impact of GEDU.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management, with a focus on strategy development and team leadership.
• Strong understanding of social media platforms, analytics, and emerging trends.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think strategically and analytically.