Senior SEO Executive

  • Ahmedabad
  • Middleware
About Company Middleware is a YC-backed full-stack observability platform covering cloud, on-prem and native cloud deployments. We specialize in delivering cutting-edge solutions in observability, helping organizations gain deep insights into their systems' performance, reliability, and user experience. As we expand our market presence and develop innovative solutions, we seek a talented search engine marketer to join our dynamic marketing team. We are looking for a teammate with a proven record working in a product-based SaaS company. If you have an engineering background, it would be an advantage. What you will be doing (Job Respnsobility) Developing and implementing comprehensive SEO strategies to increase organic traffic and improve search engine rankings. Conducting keyword research to identify high-potential keywords and phrases for targeting. Optimizing website content and structure for improved visibility and relevance to target keywords. Performing technical SEO audits and addressing issues related to crawlability, indexing, site speed, and mobile-friendliness. Monitoring and analyzing website performance metrics like existing content, including traffic, rankings, and conversions, to track progress and identify areas for improvement. Collaborating with content creators, developers, and other team members to ensure SEO best practices are integrated into website updates, content creation, and marketing campaigns. Staying informed about industry trends, algorithm updates, and new tools to continuously refine and enhance SEO strategies. Plan, execute, and implement on-page and off-page SEO tactics, including content optimization, link building, and technical SEO enhancements, to improve organic search rankings and drive relevant traffic. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. You should have ( Qualifications) 3+ Years of Proven experience as an SEO Specialist or similar role, with a track record of driving measurable results through SEO initiatives. Must have working experience in SaaS content marketing In-depth knowledge of SEO best practices, including on-page optimization, link building, and technical SEO. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms. Strong analytical skills and the ability to interpret data to make informed decisions and recommendations. Excellent communication and collaboration skills, with the ability to work cross-functionally and effectively communicate SEO concepts to non-technical stakeholders. Bachelor's degree in Computer Science Marketing or a related field (preferred). Benefits Work with best team Get free medical insurance for your family Get a free lunch every day Get unlimited leave