Account Planner, Brand Strategy (Bangalore/ Gurgaon)

Job Summary:

We are seeking a dynamic and strategic-minded individual to join our digital first, Full Service Agency as a Brand Planner/ Account Planner/ Brand Strategist. The ideal candidate will be responsible for understanding client objectives, target audience insights, and market trends to develop comprehensive brand strategies and communication plans. This role requires a combination of analytical skills, creative thinking, and client management abilities to effectively drive brand success in a competitive marketplace.

Responsibilities:

Client Collaboration:

• Collaborate with clients to understand their business objectives, target audience, and competitive landscape.
• Conduct client meetings to gather insights, discuss campaign objectives, and present strategic recommendations.

Consumer Research and Insight Generation:

• Conduct thorough market research, including demographic studies, consumer behavior analysis, and trend monitoring.
• Utilize consumer insights to develop compelling brand positioning strategies and creative briefs.

Brand Strategy Development:

• Develop comprehensive brand strategies aligned with client objectives, target audience insights, and market trends.
• Define brand positioning, messaging hierarchy, and tone of voice to ensure consistent brand identity across all communication channels.

Communication Planning:

• Collaborate with creative teams to translate brand strategies into effective communication plans and campaign concepts.
• Develop media plans, including selecting appropriate channels, allocating budgets, and setting performance metrics.

Data Analysis and Performance Tracking:

• Monitor campaign performance metrics and conduct post-campaign analysis to evaluate effectiveness and identify areas for improvement.
• Provide strategic recommendations for optimizing future campaigns based on data insights.

Client Relationship Management:

• Serve as the primary point of contact for clients, fostering strong relationships and effectively managing expectations.
• Present campaign strategies, creative concepts, and performance reports to clients in a clear and compelling manner.

Team Collaboration:

• Work closely with cross-functional teams, including creative, media, and account management, to ensure seamless execution of campaigns.
• Provide strategic guidance and support to team members to ensure alignment with brand objectives.

Requirements:

• Bachelor's degree in Marketing, Advertising, Communications, or related field. Master's degree preferred.
• Proven experience (5 years+ ) in brand planning, account planning, or strategic planning within an advertising agency or similar environment.
• Strong analytical skills with the ability to interpret data and consumer insights to inform strategic decision-making.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• Strategic thinking and problem-solving abilities, with a focus on driving results and exceeding client expectations.
• Proficiency in Microsoft Office Suite, including PowerPoint, Excel, and Word.
• Familiarity with market research tools, media planning software, and digital analytics platforms is a plus.
• Ability to thrive in a fast-paced, deadline-driven environment while managing multiple projects simultaneously.

This job description outlines the key responsibilities and requirements for the role of Brand Planner / Account Planner in our agency. We are looking for a motivated and strategic-minded individual who is passionate about building brands and driving business success through effective communication strategies. If you have a strong analytical mindset, excellent communication skills, and a track record of delivering results in a collaborative team environment, we encourage you to apply.