Sr. Creative Strategist

Role and Responsibilities:

• Carrying out creative duties on multiple brands from different industries ranging from campaign planning and ideation to scriptwriting and copywriting
• Managing a team of 2-4 junior creative resources that do more of the execution on all ideas based on the direction you give them
• Working with the New Business team on all creative ideation and a creative showcase for any pitch
• Presenting the entire creative plan for any campaign or narrating any script to clients on any brand
• Ensuring the creative work is up to an award winning standard and following up by applying for various awards to bring recognition to the team
• Reporting to the Creative Lead who will provide overall direction, feedback and references for campaigns or other creative tasks
• Coordinating with the Integrated Solutions Team (account planning + client servicing) on a daily basis on any task ranging from a topical post on a brand to an annual campaign strategy
• Providing visual direction to the graphic design team on any idea or concept that comes from your team
• Understanding and breaking down the brief to the junior creatives in order to ensure a more smooth and efficient process
• Working on revisions on all tasks based on internal or external feedback and setting and sticking to self-set practical, realistic timelines that allow enough time for ideation and finesse but also meet client goals
• Be actively present through each part of the production process from idea until the final product is uploaded, whether it is for an event, a shoot, a post or any other creative articulation of an idea
• Carry out in-depth research about the brand and its competition, its target audience and ensure you are fully aware of what the brand needs at all times
• Be completely up-to-date and aware of all developments in your field, as well as fully updated with news or online trends